After doing some research about a month ago about the best place to go for printed materials, I stumbled upon Vista Print. Ever since then, I feel like I'm feeding the "graphic design" beast within me.
I daydream about postcard design and layouts for my direct mail marketing. I check my mailbox to see if my newest order of printed materials has arrived. I've created "blog" business cards to hand-out to everyone I meet. I've ordered magnets and calendar magnets, "Just Listed" postcards, "Why you should buy now" postcards... and I don't see an end in sight to my insatiable desire to upload my latest design to Vista Print!!!
I keep getting FREE offers sent to me via e-mail and I simply can't refuse. I only pay for shipping. I don't know that any of it will all be that profitable, but I seem to be unable to stop myself. I'm just paying shipping on most of my orders, which makes it an incredible opportunity to get my name out there in my community.
So, while I'm actually having a lot of fun, my question is this:
How many of you out there still use direct mail as a form of advertising? Do you think it's just as important for clients to physically have your information in their hands periodically throughout the year, or is the Internet your main source of leads? Will my direct mail marketing campaign simply cost me money in the end?