Driving Traffic to Your Open Houses

By
Real Estate Agent with Brown Realty, 210-789-4216,www.JeremiahNewman.com TREC #0492321
http://activerain.com/droplet/9Gq

Driving Traffic to Your Open Houses

I am sure many seasoned and experienced agents will agree that Open Houses are still a great prospecting tool for gaining new business for both buyers and sellers. But, if you do not drive traffic to your open houses, you will be siting there for a couple of hours with few or no visitors at all. So, what are some of the things that I do to drive traffic to all my open houses?agent at open house

First, if it is not my own listing, I will research and look for other agent’s listings to host an open house that is located within one or two turns from a main street that clearly has lots of traffic. Never do an Open House if the home is way in the back of the subdivision. You will not get good traffic, and it may be a waste of your time.

Secondly, I start preparing for my weekend open houses as early as Tuesday or Wednesday of the week that I plan to host an Open House. I will research all the homes in the neighborhood, and become familiar with all the competition, and inventory of all available homes for sale in the same neighborhood. I even prepare a CMA for those looking for data to support their point of view for lowering their property taxes. Many homeowners will come to my open houses requesting for data to take to the county tax appraiser to dispute their taxes.

Open House

Next, it’s time to prepare all my property fliers, door hangers, or mail outs for the neighbors. Yes, I like to put out my fliers three to four days before the actual event. In fact, my signs will also go out at that same time. I put up signs everywhere I can to drive traffic to my open house. Many prospects will drive by and pickup one of my fliers before the actual open house, and may ask to see the home at another time, since they will not be able to make it on the scheduled time of the event.

Now, it’s time for some exercise. I will walk the neighborhood to hang door hangers or pass out fliers within two or three days before my open house. I usually prepare 200 to 300 door hangers or fliers to pass out to all the neighbors in the community. This is also a great way to meet some of the neighbors, and give them some information about my open house, since they may know someone who wants to move into the area, or they may be thinking about selling their home too.

If you are not up to all that walking, then the next choice would be to mail out post cards announcing your open house to all the neighbors. I have used “Reaching Neighbors in the past to send out my post cards, since they make a very attractive 5 x 8 post card.  Corner Lot Marketing is another source for making your post cards.  

Remember to place your ad in the local newspaper for weekend Open House tours. Announce your open house events by blogging on Active Rain, and post them on your Facebook Fan page, and Twitter. I usually don’t bother with the other Social media sites, but if you post on Facebook, it will automatically post on Twitter and Plaxo. I may even send our email fliers to all my fellow Keller Williams agents, since we have largest agent count in the city. Putting out the balloons and the party flags is usually the last thing on my list to do. These will go up about an hour, or at least a half hour before the scheduled event.

Open HouseIf you failed to do many of the things that I have mentioned above, do not expect a great turnout for your Open Houses. Those days of just showing up an hour before the open house to put out your signs, fliers, and balloons are gone. I have found that these methods will give me the traffic that I desire to have a successful open house.

If you are relocating to the San Antonio area, and need information on any homes for sale, visit my website at San Antonio Real Estate. Then, Contact Me for a personal consultation and showing on any of these homes.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Gita Bantwal 05/12/2011 11:44 PM
  2. Bob & Leilani Souza 05/14/2011 04:00 PM
  3. Daniel H. Fisher 07/15/2011 06:33 AM
Topic:
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Texas Bexar County San Antonio
Groups:
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Yes, Cheryl. Hard work does have it's rewards. Have a Great Day!

May 13, 2011 01:24 AM #65
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Thanks for the visit today Ronald. Have a Great Weekend!

May 13, 2011 01:25 AM #66
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Jennifer. Great preparations will produce some nice results for your Open Houses. Enjoy your Day!

May 13, 2011 01:28 AM #67
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Irene, Perhaps, in your rural area if might be better to send out post cards announcing your Open Houses. I only walk in those neighborhoods where the homes are very close together. I am sure you are getting some nice leads on your Open Houses too.

May 13, 2011 01:30 AM #68
Rainer
11,659
Don Black
RE/MAX Patriots - Manchester, PA

Jerry, fantastic post!  I can tell you I stopped doing open houses about 8 months ago because the last two I did had NO visitors.  But...I didn't do a lot of preparation either.  I may try another open house soon using the tips in this post.  I'm curious, do you do more than one open house per weekend?  The reason I ask is because I've seen folks post that they like to do five or six open houses per weekend to generate leads but I can't see being able to do that many in a single weekend with all of the preparation you do.

Again, great tips!  You certainly know a thing or two about open houses.

May 13, 2011 02:03 AM #69
Anonymous
Doc Stephens

Great post, Jerry.  This is exactly why we tap you to teach our 'Professional Open house' classes!  Your success in the Open House arena is unmatched by anyone else I know.

 

 

May 13, 2011 05:23 AM #70
Rainer
158,808
Adam Mallory
eBroker Real Estate 619-566-ADAM - San Diego, CA
Broker, ABR, e-Pro

Great post Jerry.  I always like hearing about other people's open house strategies.  I believe in open houses and (for the most part) enjoy hosting them.  I would sit on 100 open houses before I would knock on 50 doors.

May 13, 2011 06:04 AM #71
Rainer
174,660
Nick Krehnke 425-202-5655
All Square Mortgage INC. - Seattle, WA
"Your Trusted Friend in the Home Loan Biz" :)

Jerry DOES THE WORK! :)

What is your average turnout? How much you spend in time and money per Open House?

I am a JERRY FAN! :)

May 13, 2011 06:15 AM #72
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Don, I can understand why you stop doing them, but when we do a lot of preparation, I guarantee you will get better results. Yes, I have done two on Saturday and two on Sunday.  It's a lot of work, but the results are great. I keep my time windows to two hours only. Give it another try!!

May 13, 2011 11:36 AM #73
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Thanks, Doc. I am always available for any training you may need me to do at the office.

May 13, 2011 11:38 AM #74
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi, Adam. I feel the same way about the door knocking, even though I have done it. Open Houses will always be my first choice over door knocking and cold calling.

May 13, 2011 11:39 AM #75
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi, Nick. My average turn out 10 to 20 visits. I spend about an hour preparing my door hangers and fliers, since I have a template. When I walk the neighborhood, it takes about one to two hours depending on how many door hangers I decide to put out for that community. Blogging and advertising is another hour. So, It's not a lot of time as one might suspect.

May 13, 2011 11:49 AM #76
Rainer
18,728
Josh Feinberg
Crestmark Realty Group LLC - Scottsdale, AZ

Great Tips.. as well as being a great guide to help bringing in traffic for open house.

May 13, 2011 01:25 PM #77
Ambassador
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Thanks. I appreciate you visit today. Have a Great weekend!

May 13, 2011 03:08 PM #78
Rainmaker
348,740
Keisha Hosea- KASIHomes.com
KASI Homes - Chino Hills, CA
Real Estate Solutions For Real People

Jerry, you are right....proper preparation is the key to a successful open house!

May 14, 2011 03:04 PM #79
Ambassador
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Thanks, Keisha...It's all about what you put into it, if you want some great traffic.

May 14, 2011 03:15 PM #80
Rainmaker
3,235,112
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Jerry

Everyone holds open houses, your post offers great information on holding an productive open house.

Good luck and success.

Lou Ludwig

May 14, 2011 04:07 PM #81
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Thanks, Lou...I appreciate your good Wishes for my Open Houses.  I did learn the hard way BTW. 

May 14, 2011 04:18 PM #82
Rainer
54,460
Jairo Arreola
Lotus Group Realty - San Jose, CA
VA Home Loan Specialist - SF Bay Area - South Bay

What a great plan for open houses Jerry. That is squared away!!

Dec 08, 2011 05:40 AM #83
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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Thanks, Jairo. It has been very useful for me with all those open houses. I have one planned this weekend.

Dec 08, 2011 06:33 AM #84
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