Driving Traffic to Your Open Houses
I am sure many seasoned and experienced agents will agree that Open Houses are still a great prospecting tool for gaining new business for both buyers and sellers. But, if you do not drive traffic to your open houses, you will be siting there for a couple of hours with few or no visitors at all. So, what are some of the things that I do to drive traffic to all my open houses?
First, if it is not my own listing, I will research and look for other agent’s listings to host an open house that is located within one or two turns from a main street that clearly has lots of traffic. Never do an Open House if the home is way in the back of the subdivision. You will not get good traffic, and it may be a waste of your time.
Secondly, I start preparing for my weekend open houses as early as Tuesday or Wednesday of the week that I plan to host an Open House. I will research all the homes in the neighborhood, and become familiar with all the competition, and inventory of all available homes for sale in the same neighborhood. I even prepare a CMA for those looking for data to support their point of view for lowering their property taxes. Many homeowners will come to my open houses requesting for data to take to the county tax appraiser to dispute their taxes.
Next, it’s time to prepare all my property fliers, door hangers, or mail outs for the neighbors. Yes, I like to put out my fliers three to four days before the actual event. In fact, my signs will also go out at that same time. I put up signs everywhere I can to drive traffic to my open house. Many prospects will drive by and pickup one of my fliers before the actual open house, and may ask to see the home at another time, since they will not be able to make it on the scheduled time of the event.
Now, it’s time for some exercise. I will walk the neighborhood to hang door hangers or pass out fliers within two or three days before my open house. I usually prepare 200 to 300 door hangers or fliers to pass out to all the neighbors in the community. This is also a great way to meet some of the neighbors, and give them some information about my open house, since they may know someone who wants to move into the area, or they may be thinking about selling their home too.
If you are not up to all that walking, then the next choice would be to mail out post cards announcing your open house to all the neighbors. I have used “Reaching Neighbors” in the past to send out my post cards, since they make a very attractive 5 x 8 post card. Corner Lot Marketing is another source for making your post cards.
Remember to place your ad in the local newspaper for weekend Open House tours. Announce your open house events by blogging on Active Rain, and post them on your Facebook Fan page, and Twitter. I usually don’t bother with the other Social media sites, but if you post on Facebook, it will automatically post on Twitter and Plaxo. I may even send our email fliers to all my fellow Keller Williams agents, since we have largest agent count in the city. Putting out the balloons and the party flags is usually the last thing on my list to do. These will go up about an hour, or at least a half hour before the scheduled event.
If you failed to do many of the things that I have mentioned above, do not expect a great turnout for your Open Houses. Those days of just showing up an hour before the open house to put out your signs, fliers, and balloons are gone. I have found that these methods will give me the traffic that I desire to have a successful open house.
If you are relocating to the San Antonio area, and need information on any homes for sale, visit my website at San Antonio Real Estate. Then, Contact Me for a personal consultation and showing on any of these homes.