Reblogger Richard D. Ferris
Real Estate Appraiser with

EXCELLENT article on the need for personal branding!   I have multiple brands for multiple businesses.  The $7-8 per year for each domain is WELL worth it!   Even if you have your own site with your MLS - why give someone such a long URL to reach you? is too long!  Why not use your own and direct the domain there?  No hosting, no extra work? But a lot more professional look for sure!

Clever ideas can come to mind - for instance my points to an already made affiliate site - an alternate business I am building - but why give out such a LONG URL when and others make it so cheap and affordable? is a long name..but catchy at least!!  I bet that one will be taken soon - as of right now, I think it is available!!!

Original content by Mimi Foster

If you have constructive comments for this post, whether you agree with me or not, feel free to post them.  If it is a personal attack, I will delete it.  If you want me to know that you think I'm a moron because I think it is unprofessional to have an AOL email account for your business, then send me an email.  This post was advice on showing you how easy it is to look more professional.  The really nice thing about advice is that you can take it or leave it.  (And for those of you who love your Gmail and want to keep it, see Comment #172 to find out how to use a professional name AND your Gmail.)


A large number of my friends are Realtors, mortgage lenders, stagers, inspectors, people IN the business of real estate.  I am constantly amazed at how unprofessional they appear when they send me an email and their email address is or or even  My first thought is "WHY?"  My second thought is always "Do you know how incredibly simple it is to get your own name or company name or exclusive name and have an email account to go along with it?" NO?  Let me tell you how easy it is.  You are a business professional - present yourself as one!

I got twelve emails today from fellow real estate professionals that had a non-specific email address.   Let me tell you how easy it is to get one:

  • Go to
  • Our example will be GoDaddy, but there is also and and many other sites available to purchase domain names
  • If you do not already have an account, set one up.  It's FREE
  • Danica
  • Where the space is to the left of (the very attractive) Danica Patrick, type in YOUR NAME, or your COMPANY NAME, or your AREA, or your NICHE, or your NICKNAME, or whatever else you want to be known as.  Heck, try SEVERAL names and see what's available
  • There is a site called where you can go and get a coupon and only pay around $7.99 (type in GoDaddy in the upper right corner search feature), but whether you do that or not, then
  • Pick the best name, or pick several names, and PAY $11.99 each and BUY IT NOW.  DON'T WAIT, GET IT (or them).  You are entitled to one free email account for each name. 
  • You can forward these to your regular email account.  If you don't know how to do that, GoDaddy has a FREE 24/7 phone line to answer your questions and help you set things up.  They are VERY friendly.
  • Start letting other people know that YOU take your business seriously enough to get a domain - with an email account - and that this is not just your part-time job.

WORD TO THE WISE:  On your way to the checkout, you are going to be UPSOLD - meaning they are going to try to sell you a lot of things you don't need!  Don't do it!  You just need the domain name.  You don't need all the bells and whistles that they are going to try to sell you on your way to them getting your credit card number.  Just get whatever domains you want to purchase, for one year or two or however many (there is no discount in purchasing multiple years), and just keep clicking "Continue to Checkout" until you get there. 

So suck it up, play like this is your profession, and change your email address to or or (well, you can't have those, but you know what I mean :) )  I'm sure there are lots of people around here who will help you if you get stuck.  I know the basics, but I'm sure we can come up with some answers!  Good luck!!!

If you would like to Search for Homes in Colorado Springs, CO, or for any of your other real estate needs, please contact your Colorado Springs Realtor

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 Colorado Springs Realtor Mimi Foster

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Selling homes throughout Colorado Springs, Old Colorado City, Manitou Springs and surrounding areas with a Specialty in Victorian and Vintage Homes in
Downtown Colorado Springs



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Richard D. Ferris

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