May 16: The Dangers of Stopping

Services for Real Estate Pros with RE/MAX Premier Properties

Database Work

Last week was both fantastic and dangerous. We realized that we had no way to pull a list of all of our clients from our database if we wanted to email just them and no one else. We already labeled all of the agents in our database, but our clients did not all have one single label for distinction so we can easily pull a list of them. With 2,190 people in our database looking at each record and making sure they were properly labeled was a daunting task. However, it will make our campaigning efforts a thousand times more efficient. Because I wanted to get this task done as soon as possible I put all other work aside, including social networking and blogging for the week while I focused on nothing but this one task. When I finally finished I felt like celebrating, but I only had my boss and husband to celebrate with.

Database WorkSince I more or less put all other communication aside, just for one week, my social media lines had nothing but the sounds of crickets chirping. I came back to Facebook today and thought to myself, I need to post something. Now I have no idea what to say. By not participating well in the last week I've given myself writer's block. Now I have to break out of my shell again and rebuild what I had going.Database Work

This is the same thing that happens when you turn off prospecting. Once you need to do it again you have to practically start from the beginning and your momentum will be much slower at first than if you had just kept it going.

Moral of the story: DON'T EVER STOP!

Now I must go catch up with everyone. Until tomorrow…



Posted by

Signature Image


Molly Heyen
Chicago, Illinois Realtor
Executive Coordinator for Terri Buseman
Chicago City Estates, RE/MAX Premier Properties Chicago



Information and content of this blog is original to and the opinion of Molly Heyen.


 /></p> <p><br /></p> <p><span style=


Visit our social networks.



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
Active Rain Newbies
The Art Of Marketing You
Almost Anything Goes
Dedicated Bloggers
Diary of a Realtor
social networking

Spam prevention
Show All Comments
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

So very true, I worked for a builder/developer from 2005-2010...didn't prospect...didn't think I had to...YIKES. I'm now starting over and yes, it's a slow and difficult process.

May 16, 2011 06:01 AM #1
Molly Heyen
RE/MAX Premier Properties - Chicago, IL
Chicago City Estates

Best of luck to you Debb! To me it's like exercise, once you break the habit it can be a real pain to get going again.

May 16, 2011 06:05 AM #2
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Molly,  I'm about to switch my database into another program and need to make sure I can tag clients with various criteria.  Being able to categorize your prospects is common to any good database.

May 16, 2011 06:06 AM #3
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

Good for you getting this task accomplished; I'm with you prospecting is something we should never give up we should be doing it daily to succeed.

May 16, 2011 06:16 AM #4
Alex Gurchin
Keller Williams LIfestyles Realty - London, ON

Yes, I know the pain of not being consistent with prospecting. Thanks for the reminder ;^)"

May 16, 2011 06:16 AM #5
David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

You are right Molly.... Never, never, never stop... - David

May 16, 2011 07:55 AM #6
Molly Heyen
RE/MAX Premier Properties - Chicago, IL
Chicago City Estates

Thanks for the comments everyone. I'm glad to see that taking a week off didn't result in losing my readers. Being new to this I really want to build good habits now. Bill, good luck switching databases. I hope the new one serves you well!

May 17, 2011 05:39 AM #7
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Molly Heyen

Chicago City Estates
Ask me a question

Additional Information