Last week was both fantastic and dangerous. We realized that we had no way to pull a list of all of our clients from our database if we wanted to email just them and no one else. We already labeled all of the agents in our database, but our clients did not all have one single label for distinction so we can easily pull a list of them. With 2,190 people in our database looking at each record and making sure they were properly labeled was a daunting task. However, it will make our campaigning efforts a thousand times more efficient. Because I wanted to get this task done as soon as possible I put all other work aside, including social networking and blogging for the week while I focused on nothing but this one task. When I finally finished I felt like celebrating, but I only had my boss and husband to celebrate with.
Since I more or less put all other communication aside, just for one week, my social media lines had nothing but the sounds of crickets chirping. I came back to Facebook today and thought to myself, I need to post something. Now I have no idea what to say. By not participating well in the last week I've given myself writer's block. Now I have to break out of my shell again and rebuild what I had going.
This is the same thing that happens when you turn off prospecting. Once you need to do it again you have to practically start from the beginning and your momentum will be much slower at first than if you had just kept it going.
Moral of the story: DON'T EVER STOP!
Now I must go catch up with everyone. Until tomorrow…