A Crock-Pot and A Microwave walked into a Real Estate Office...

Real Estate Broker/Owner with Eddie Brown ~ FM Realty a Long & Foster Company/ Raleigh NC

I almost don’t know how to write about this subject but I see this issue so often I feel compelled to put something out so you will not fall into the same trap I’ve seen others in.


In the early 1960’s the West Bend Company developed an electric bean cooker called the “Bean Pot”. This early electric slow cooker resembled a crock-pot which rested on a warming tray. In 1971 The Rival Company introduced the more modern era Crock-Pot slow cooker…


As families changed and more women went to work outside the home there came a need for a faster way to cook meals for the family…Enter the Modern Microwave Oven…Few people know the Microwave Oven was actually invented before the crock-pot…14 years before to be exact!


The microwave was discovered accidentally by Dr. Percy Spencer in 1947 while working on a Radar related research project for The Raytheon Corporation. The first microwave dubbed “The Speedy Weenie” was 5 ½ feet tall and weighed 750 pounds… By 1975 the renamed “Radar-Range” was outselling conventional gas ovens in Japan almost 2 to 1…


So what does Crock-Pots and Microwaves have to do with Real Estate?


The crock-pot method of growing your business is the slow and steady growth of your book of business where the Microwave method is the mythical “Get Rich Quick Method”!


Unfortunately I see many Associates perceive Real Estate as a get rich quick business, and in the period of 2000-2007 it became reality for a lucky few. Unfortunately …many have since learned what worked then …seldom does now. There are no easy buttons, elixirs, or magical pills to miraculously transform you into a real estate “millionaire”.


There is a more methodical approach to growing your business needed for today’s market. The formula for Success:

  • First you need daily focus on your prospecting activities to a book of business with long term growth in mind.  
  • Next you will need to broaden your focus slightly creating short term written business plans looking at 2 day, 2 week, and 2 months goals.
  • And lastly, having a Coach or accountability partner to keep you focused and on track will lead you to your success goals.


Winning the day, the week, the month, and the year is the crock-pot approach to business growth in real estate. Slow and steady wins the race.


Hang in there and stay focused on the basics …building relationships based on trust and care.


Eddie Brown ©2011






Comments (6)

Mary Kay Pendergraph

Love the theme here....I used to be a crock pot!!  I'm not so sure anymore!

May 17, 2011 09:02 AM
Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Eddie, Fantastic post. What a great business analogy packed full of easy to understand wisdom.

May 17, 2011 10:24 AM
Dori Gulick

Great insight Eddie!!!  As always:)

May 17, 2011 10:34 AM
Eddie Brown
Eddie Brown ~ FM Realty a Long & Foster Company/ Raleigh NC - Raleigh, NC

Charles...Good to hear from you...hope your business is jumping

Dori. Hey lady! Had any KO's lately? We miss you here in NC

May 17, 2011 10:38 AM
Kim Skumanick
Keller Williams Real Estate - Tunkhannock, PA

Excellent information Eddie! I'm smiling because I used my crockpot yesterday to start the family dinner and I rarely use the microwave. We're certainly in a back-to-basics market, so it makes sense to focus on the basic elements that made us successful in the beginning of our careers.

May 17, 2011 10:45 AM
Fred Hookham
Keller Williams - Milton, WI

Great post! With my wife's unusual hours of work, I'm doing more of the cooking. Some crock pot, some microwave, some just burnt in the frying pan.

Your three part methodical approach snapped me to attention and made me realize that I was getting distracted by some of my chef duties, and need to get back to basics. It's a tough market here, but I don't need to struggle this much. Thanks!

May 18, 2011 04:36 AM