I don't "sell" houses. I don't have to. Buyers pick the houses they want. 90% of the time, it is obvious when they have walked into that house. Their face, their body language, everything about them says "this is IT!!!".
I am there to help them make a decision to move forward with the purchase. It is rather like being a midwife. There is a fair amount of Labor that has to happen before this purchase can become a real-world happening event. Buying a house is an emotional decision, a right-brained decision. It isn't a left-brain, rational, bullet-point kind of choice. People buy because a place 'feels' like home. They walk in and intuitively know that they are "home". Western culture distrusts that kind of decision making process. Part of what I do is give people permission to make decisions that way. I watch for it and then help them understand what they are feeling. I give them permission to honor that process. See, I told you it is like being a midwife!
I advise about houses. I can help by giving the buyer the information they will need to make an informed decision. Part of the process of making an offer is developing a list of what else has sold in the neighborhood and how the house we want compares to those other houses.
I can share concerns I have about the structure, things I want to ask the Home Inspector to take a look at. No, I am not an inspector. I have just spent my entire life dealing with houses. I know a little bit of something about them.
I can help the buyer understand certain "challenges" a home may have in terms of the location, such as being on a oddly shaped lot or directly across from a school or across from high-power transmission lines.
The buyer and I are partners in this purchase. I am the person who will be reselling this house for them when they get ready to resell. I don't want them to buy something that is going to be an agony to resell. I try and not let them fall in love with a house that backs up to a major thoroughfare or a commercial strip center. I try and steer them away from houses that are structurally obsolete (one bathroom, no garage, not enough storage, a master bath that can be entered from public areas of the house such as a hallway). Or I make sure they understand that if they decide to take on this property, they are going to have to correct that problem before we put it back on the market.
It is a big decision. My job is to be there to help. And, that is what I do.