We have all done open houses, some successful and others not as successful. As always my personal gage of it being successful or not is measured by the number of contacts I come away with. Of course it goes without saying that if you sold the house and got several good contacts that would be like hitting the jackpot!
But in the real world what methods do you use to gain as much contact info as possible? Direct conversation is of course my first choice, second would be asking potential clients to sign in as they stroll through. I typically make up a sign in sheet and try to make it look as NON-THREATENING to clients as I can. I know some Agents use a blank stationary type book with a nice ribbon to mark the page.
So I have read and talked to a lot of you who say that "I make your livings off open houses" or "I built my business from open houses" what do you do?
The only real talkative people I seem get are already working with an Agent and feel secure in opening up to me. Is it my sign on the front door "Sign in or Don't come in" that turns them away? NOT really! But a thumb print and retinal scan would be OK with me!
I have asked potential clients, "the owner and my Broker ask that you sign in" or "the owner would like to have an idea of how many people have come through" or even "please leave your name and any comments about the house you have".
There must be some comman threads that work most of the time, nothing is going to be fool proof.
I do really enjoy the creativity of some people though when I read through them at the end of the open, Mr. Mike Mainstreet, Joe Kmart, Dr. Pepper, and all the phone number are 000-555-1212?
What are your ideas and thoughts?
How about, sign in for a $50 grand prize to be given away at the end of the open house, you need not be present to win!
Thanks in advance,
Rod
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