Victimized by way of License

Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

Agent from one of so many now Exit Realty offices in the area called me a couple  of weeks ago and said that she was looking at our listings, unit 1004 in Oceans Grand, and that she had a very picky buyer and she needed me to tell her whether the unit was direct oceanfront, or it was oceanview.

Well, the truth is that Oceans Grand Condominium is not an oceanfront building.

There was a sigh of relief on the other end, and she said that I have saved her a lot of gas. And as if I did not know better, I asked her why she was so determined to do disservice to the customer.

She was stunned. I am trying to sweeten the message, but, obviously, being out of the direct area (she is from 40 mile away town and a different county), she does not know the condos here... Actually, I am over sweeting the pill now, as it is not distance, it is knowldge, and it is competence...

She feels insulted. She tells me she had already seen 10 condos with this client. There is nothing I can say. The agent feels that she has invested enough time to justify screwing the customer. After all she has a license. It seems that she is the victim of her license...

The funny thing is  that she does not understand how much she does not know about condominiums here. She finds information on Trulia or, and thinks that now that she knows the address, we are equal...

Guess her customer wasn't really picky after all


Re-Blogged 1 time:

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  1. Tim Peterson 05/22/2011 03:43 PM
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Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Usually in situations such as this the buyer ends up knowing more than their out of town agent.  Perhaps the client does the research and then the agent comes and shows them the ones they want to see.

In situations such as this, I think the agent should just refer the client and be happy to take a referral fee.  We used to have the same situation in Oakville when buyers would say they weren't working with an agent and would want us to show them homes.

Then if they did want to put in an offer, all of a sudden a REALTOR relative would show up from Toronto and want to present the offer without even having seen the property.  It happens everywhere I guess.

May 18, 2011 05:01 PM #1
Glenn Roberts
Retired - Seattle, WA

The short cut to a happy client is lots of previewing. If you can't manage that, then refer it out.

May 18, 2011 05:02 PM #2
Andrew McGrath
Donovan Group Realty - Santa Ana, CA

Hi Jon, such a diservice to the client. As Glenn above said..just refer it to someonewho can really help your client.


May 18, 2011 05:07 PM #3
John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

Your blog certainly has an interesting premise, and I believe that you believe what you say . . .

May 18, 2011 06:44 PM #4
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jon, I find it when an agent knows less than her client there has to be something more, Chemistry, Previous satisfaction or just a level of comfort....

When I end up going into an area I am not familiar with, because I worked with the client for a long time we discuss the pros and cons and decide if I need to refer it out or we will spend more time together learning the area....

The end result is we look at 30 -40 properties until we are both comfortable and then we are on the same page....

Obviously in this case this did not happen, the agent should have referred the client out or spend more time getting to know the area....

May 18, 2011 07:16 PM #5
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Jon  After 35 years I have learned to limit my service area to an area I know

May 18, 2011 11:30 PM #6
Richard Weeks
Dallas, TX
REALTOR®, Broker

That little word competency really comes into play in the situation you define.

May 19, 2011 12:35 AM #7
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Jon, the funny thing is, she'll probably never sell anything to this customer as they will realize her lack of knowledge.  She could have referred to a local knowledgeable agent and gotten her 25% without having to go out of her area.

May 19, 2011 12:43 AM #8
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Whoops, Jon. Me thinks that the almighty dollar is running her actions. HOWEVER if one would think of best use of time, liability, and customer service then she might of just been better to refer. Also does her lockbox key work there or is she having listing agents show up to let her in?

May 19, 2011 01:15 AM #9
Bob Jakowinicz
National Realty Centers Livonia--Bob Jakowinicz - Livonia, MI
Michigan Real Estate Agent-- MI RE Adventures

Jon, agreed we see this way too much.  On a positive note-- I just had a closing from a new client who initially called an agent from about 40 minutes away.  The agent did talk to them for about a week but would not meet with them.  Then agent said to them they are just too far away find a local person (agent said I'm dumping you as clients).  That local person was me and with one showing tour they bought and had a great transaction.  In this case the clients did very well in the end, they were a little frustrated after being dumped as they said why didn't they just tell us that right up front

May 19, 2011 01:38 AM #11
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Jon - Amazing! I get people wanting me to show things down in Manatee County and I just won't do it. It could just as easily be in Atlanta, I just don't know the area!

May 19, 2011 01:50 AM #12
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

My preference is always to refer customers to someone in the area if I know it is out of my expertise level.  It is often too far to drive anyway.  Seriously, how much commission is she making to go out and show condo after condo 40 miles from her home?

May 19, 2011 02:17 AM #13
Kathryn Maguire (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach
I have had similar requests to show homes in Newport News. I have no knowledge whatsoever about that area and always refer out. I think she was stung by your audacious honesty. The world needs more of that!
May 19, 2011 03:11 AM #14
Vadim Zolotarevskiy
FunCoast Realty & Management, LLC - Daytona Beach Shores, FL

It is more than previewing, it is knowing the condo segment of this market, and knowing the particulars for the Buildings.

May 19, 2011 10:50 AM #15
Raine Carraway
Lenoir, NC

It's sad that people are stilll doing that. It makes so much sense for both the agent and the client to refer it out to somebody who does know the area and the properties in it.

May 22, 2011 04:57 PM #16
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Jon Zolsky, Daytona Beach, FL

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