Picked up an interesting client for my real estate copywriting business late last week. He now lives in Hawaii but he is selling his home in Bothell a suburb of Seattle and he's trying a "one-day, $100K off" sales strategy. He was covered in this article in Saturday's Seattle Times.
I was hired to write a press release for him highlighting the unique strategy he's using and the article in the Seattle Times. He is distributing this release to other local media outlets and through an online distribution service as well. I'm also trying to get Seattle's premier real estate blog interested in covering it.
I think my client is doing a great job at thinking out of the box and using the power of the media and the web to sell his house.
What other general media or online strategies have you used in trying to promote a quick sale?
What worked best?
Anything you tried but wouldn't waste your time on again?