And The Winner Is . . .

By
Services for Real Estate Pros with 2inovate

An article came out today that goes to my point about content. The latest data shared by eMarketer and published by www.Alltop.com shows that a huge majority of online social media sharing of information is that of embedded content. Here is a snippet from the article:

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it...

In their April 2011 report, "Content is the Fuel of the Social Web," AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online.

The results? We think their most noteworthy finding is that, of all shares, 60% were of links to published content. Additionally, 36% of shares were of embedded content. The third subset of shares? A measly 4%, which is made up of URLs for brands or corporate websites. This means that, whether people are sharing links to your content or embedding it into social networks directly, an overwhelming 96% of the sharing that happens online is of content, not websites.

Comments (1)

Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

Well, that is interesting.  And, I learned something new.  Don't comment until all the HTML loads on the AR servers. 

May 20, 2011 11:57 AM