The Power of Staging - does your sellers front door area look fabulous ???

Education & Training with International School of Staging


Never underestimate the power of staging the front door.  It is the first point where the agent and potential buyer stop for a period of time as the agent fiddles with the lock box, and the potential buyer pauses to look around.  This is your second opportunity to WOW any prospects.  Here are some pointers you might need to check in order to prep the front door area ...

Pink door

·      Make sure the doorbell is clean and in good working condition.

·      Repaint or stain the front door and doorframe.

·      Oil the hinges to make the door “squeak-free”.

·      Sweep the front porch, remove cobwebs and replace the doormat.

·      Polish or replace the hardware.

·      Flank the front door and porch with flower pots of seasonal color

·      Illuminate the front door area at night.

·      Make sure the key turns easily in the lock.


Wishing you all a spectacular season of sales ...

Andy Capelluto







Comments (8)

Ellen Goulding Myers
Keller Williams Realty Atlantic Partners - Amelia Island, FL

It never ceases to amaze me that agents do not tell their sellers this!  How many times do we go up to the front door, where we linger & see every nook & crannie, as well as all the dirt & chipped paint & tarnished hardware, and wonder "What are they thinking and why didn't their agent tell them to paint, clean & decorate?"!!!  Geez - elementary!  You always figure, if the front door is dirty, what must the rest of the house be like? 

May 22, 2011 11:36 AM
Mike Roberson
Pioneer Consulting - Ludington, MI


Thats all I can say:) 

May 22, 2011 11:36 AM
Andy Capelluto
International School of Staging - Seattle, WA

Well as a home staging instructor I should tell you that i am not an agent and this home was not listed for sale - i happened to walk passed this scene it while visiting Bellingham last weekend and of course, i had to show it to my agent friends.  You would be surprised to see some of the sights I see on my rounds.  What i hope to highlight is an awareness, and empower the agents to advise their sellers and guide them with certain staging principles.


May 22, 2011 04:17 PM
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

Great post that is really priceless when marketing your property for sale!  Keep staging it FRONT DOOR  forward! ;)


Jun 18, 2011 07:35 AM
Allen 2222
Austin, TX

Andy, that example is priceless! How many have we seen just like this and even worse? The skull, the bike, the bed . . . that pink! I can only imagine what else is just out of range of the camera!

Do you have some before-and-after photos of front entries you've re-worked?

Jun 27, 2011 05:06 AM
Andy Capelluto
International School of Staging - Seattle, WA

Gosh - not sure how i missed an opportunity to comment -


Janice - actually at the International School Of Staging our policy is to begin the staging process long before you reach the front door or enter the home.  We recommend taking your seller and crossing the road of the home being listed.  Staging happens from the outside in and must include the entire exterior of the home.  


Alison - The Power of Staging course is filled with many before and after photographs, mainly because we know that agents love to see before and after photographs.  But more important than that, we teach the agents what they need to do to accomplish the ‘wow’ factor for homes that they list.  Remember that every home, no matter what the price point needs to be staged to some degree ....

Aug 02, 2011 01:49 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Installing a new entry door is a great way to improve the curb appeal of your home and create a warm, welcoming first impression for visitors. 

Jun 03, 2016 05:59 AM
andy capelluto

You're spot in Inna - especially if the old one is looking bad and painting wont improve the look - then a new door is an innexpensive and effective upgrade!

Jun 03, 2016 06:03 AM