How NOT to list a Million Dollar Home!

Real Estate Broker/Owner with Independent Real Estate Broker DRE#00972295

If you want to list but NOT sell a million dollar property, please read on! 

First, take the lousiest picture of the front and make it your primary photo on the MLS.   This way EVERYONE on the internet can see it and make their first impression...a lasting impression.  For sure, no one will even brother to look at the other wonderfully lousy pictures you’ve taken. 

This home is listed for One Million Two Hundred fifty thousand dollars ($1,250,000).  I am not kidding you, this was listed in my MLS.



Second, post as many pictures of the interior as possible. 


The more the merrier! Lol!  






If you want to turn off the potential buyer make sure your photos are so horrible that they will get turned off the buyer to the point that they won’t even bother to call you for a personal viewing. Who needs a buyers anyway? Certainly—not you! You’re too busy taking tons of lousy pictures for your other listings that will never sell anyway!  Lol!




Finally, make sure your camera has the right filters and exposure to be able to capture the right colors: I love the color of algae and mold growing in the pool, especially in the morning light....don’t!  Ooh, I can’t wait to soak in that lovely green/black, glistering spa, I mean lagoon!—I can just feel my skin crawling! Lol!






While, I’ve never listed a Million Dollar Home, I bet I could do a lot better job than this agent.  My first duty: hire a professional photographer or take a photography class. 


It doesn’t take much common sense to know that a Picture Paints a Thousand Words.  I’ve sold all many listings because the buyers have found my listings on the internet.  I had one buyer tell me that he saw my short sale listing on some “other” site and fell in love with the property just by my pictures.


Of course, that “other site didn’t give him my contact info, it just said: Listing courtesy of Pinto Realty.  So he goggled my name and voilà....through the magic of the Internet, the buyer found me and made an offer directly with me, and is now enjoying his new home



Posted by

Aida Pinto (562) 884-6196
Los Angeles County
Real Estate Broker

The Real Estate Maven :


Short Sale, Probate and standard real estate expert.


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Ken and Leslye Huebsch
3x Individual Agent of the Year, Luxury Homes, First-Time Buyers, Residential Resales, New Construction - Harrisburg, PA
Realtors - Harrisburg Homes for Sale 717.514.1793

That a great story! I'm actually writing a blog right now about the importance of pictures. hit the mark dead-on..

May 23, 2011 06:57 AM #1
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

lol!  thanks Ken & Leslye....glad you found the humor in it....I can't believe how some agents just don't get it....about pictures on their listings.

May 23, 2011 06:59 AM #2
Atlanta's Home Inspector, David Lelak IHI Home Inspections
IHI Home Inspections 404-788-2581 - Canton, GA
Experience the IHI Difference

I am very surprised sometimes at the picture quality used. I am glad you posted this! Have a great Monday.

May 23, 2011 07:37 AM #3
Greg McCown
Century 21 1st American - Tucson, AZ

Too funny.  Those pictures are classic.  They couldn't be much worse.  I'm just surprised to not see the family dog in one of the pictures.  I saw that last weekend when looking at a house online.

May 23, 2011 07:52 AM #4
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Aida, It is amazing!  We all could submit photos from each our MLS's that are similar.  I agree, if you don't have the equipment nor the skill, hire a professional!  Especially for a $1.25 Million Dollar listing!  If there really is algae growing in the spa and pool, I mean the cement pond and lagoon, you may need to include in the public comments that the pools need some cleaning!  Wow!  The are so many great companies (Circlepix, OBEO etc.) out there that will photograph  a house for not that much money, it would be well worth the cost to get that property sold!

May 23, 2011 08:36 AM #5
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

I know that maintence cost is an cover it up or something....I think I would just drain the pool....I'd rather have an empty pool in my picture than a pool filed with horrible looking water....

May 23, 2011 08:42 AM #6
Elizabeth Byrne
Keller Williams Realty - Arlington, VA
Arlington Virginia Real Estate

Aida, a million dollar house deserves a "million dollar marketing", including professionally taken photos. You are right, whoever took these photos did not succeed in showing great features this house offers.

May 23, 2011 10:02 AM #7
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

Hi Elizabeth...thanks for the comment....back to the old saying...."a picture paints a thousand words!"

May 23, 2011 01:59 PM #8
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Aida Pinto

Real Estate Broker (562) 884-6196
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