Real Estate Agent with Heritage Real Estate Group(DFW)

Modern Marketing Stradegies vs. Traditional Marketing Stradiegies

If you are still listing real estate in magazines, more than likely the chances you have for selling that certain property are slim to none. Now, if you were to list this same property inside an online blog, or an online source where online traffic is easily spotted, you WILL make sales. I guarantee not only will your monthly lead count go up but so also will your revenue.

What does this mean for traditional marketing stradegies/companies?

It means literally no one is looking inside magazines for their real estate browsing needs anymore. In our ccountry's current economic state, companies all over the nation can not afford spending large amounts of capital on advertisement in booklets and magazines, let alone television commercials. It is only logical to use the Internet as the main source for supplying the consumer with goods and services.

If I were in need of a new car or truck, 20 years ago I would have driven to the nearest car dealership and asked to see the inventory. That era is OVER. Now, I can just turn on the computer and search the entire nation for any color, model or style vehicle I desire. It only makes sense to point out the obvious. One out of every two citizens in america own smart phones. That means one out of every two people can access the internet from their pocket. EVERYTHING IS ONLINE!

Our company Real Living has equipped us with a program entitled, "Market Advantage." It has completely changed our way of doing business, in the form of marketing that is. Marketing homes and land has become a challenge to some but with tools we have been given, from flyer creation to jump search linking, Market Advantage has transformed the art of real estate. Not only will jump search creating give you links to property listed in your area but also tagging keywords to the display page will create traffic through google that your company will not even be ready for, let alone have the time.

Mike Houston 

Real Living Real Estate Group







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Comments (2)

Pat Haddad, ABR, CRS, ePRO, GRI
Keller Williams Indianapolis Metro NE - Carmel, IN
Carmel, Fishers, Westfield IN Real Estate Expert

Mike--I love it when I pull into a listing appointment and there are numerous newspapers laying in the driveway unread.  Makes it very easy to may my point!

May 26, 2011 04:36 PM
Kelly Wuthrich
Silvercreek Realty-Eagle, Meridian, Boise, Kuna, Star~IDAHO - Eagle, ID
Eagle & Meridian ID Real Estate

Mike, so very true.  The way of today and the future will be exclusive and creative online marketing.  By increasing online presence and impact, you increase your selling ability. 

May 27, 2011 10:51 AM