Is Blogging a waste of time? If you ask Mrs. Nudi (the one I am married to!) the answer would probably be YES!
Than again all of our spouses whish we would spend a little less time at the office and a little more time at home.
When I first started selling real estate in Kenosha I had no idea how important online marketing was going to become in my business. My first year as a realtor I sold over $10 Million in real estate in a town where the average sales price was shy of $150,000. Most of these sales were not internet based leads. Instead I focused my efforts on distressed properties in Kenosha and Racine counties. I would find people who were in foreclosure and send out letters letting them know that there were alternatives to foreclosure.
About the same time, I started getting involved with Active Rain and found that there were some advantages to Blogging. I learned about things I had never heard of such as SEO (Search Engine Optimization) and backlinks. I learned that a post written properly could drive traffic to your website even if NOBODY EVER READS YOUR ARTICLE.
Of course we all have ego's as well and want to believe that someone actually WANTS to read the stuff we have to write, but often times that is NOT the case. When I wrote my post: How I Got Over 600 Comments on My AR Blog Post in 3 DAYS, lots of people read (and commented) on my post and it created a self fulfilling prophecy. That being said, most of my blogs went on largely UNREAD.
Then... something started to happen. After about 2 years, I started getting inquiries VIA active rain from complete strangers. Most of them in response to articles I wrote regarding avoiding foreclosure in Kenosha, WI
I also noticed my PAGE RANK in Google rise to the FIRST PAGE. So... I would have to say that it HAS NOT been a waste of my time.