Is Blogging a waste of time for REALTORS?

By
Real Estate Broker/Owner with Success Realtors brokered by eXp Realty WI 55262-090

Is Blogging a waste of time?  If you ask Mrs. Nudi (the one I am married to!) the answer would probably be YES!

Than again all of our spouses whish we would spend a little less time at the office and a little more time at home.  

When I first started selling real estate in Kenosha I had no idea how important online marketing was going to become in my business.  My first year as a realtor I sold over $10 Million in real estate in a town where the average sales price was shy of $150,000.  Most of these sales were not internet based leads. Instead I focused my efforts on distressed properties in Kenosha and Racine counties. I would find people who were in foreclosure and send out letters letting them know that there were alternatives to foreclosure

About the same time, I started getting involved with Active Rain and found that there were some advantages to Blogging.  I learned about things I had never heard of such as SEO (Search Engine Optimization) and backlinks. I learned that a post written properly could drive traffic to your website even if NOBODY EVER READS YOUR ARTICLE.

Of course we all have ego's as well and want to believe that someone actually WANTS to read the stuff we have to write, but often times that is NOT the case.  When I wrote my post: How I Got Over 600 Comments on My AR Blog Post in 3 DAYS, lots of people read (and commented) on my post and it created a self fulfilling prophecy. That being said, most of my blogs went on largely UNREAD.  

Then... something started to happen.  After about 2 years, I started getting inquiries VIA active rain from complete strangers.  Most of them in response to articles I wrote regarding avoiding foreclosure in Kenosha, WI

I also noticed my PAGE RANK in Google rise to the FIRST PAGE.   So... I would have to say that it HAS NOT been a waste of my time.

Posted by

Ralph D. Nudi

CEO

Success Realtors

 

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Rainer
105,205
Karen Krupovage
Affinity Real Estate, LLC Alamogordo, New Mexico - Alamogordo, NM
Owner & Qualifying Broker, Affinity Real Estate, L

Thanks Ralph - this is encouraging!  

May 23, 2011 10:43 AM #1
Rainer
209,593
Dennis Duvernay Broker/Owner
Hillview Realty - Northbridge, MA

Ralph whatever you can do to get yourself in the public eye is always worth it. You have seen success from it first hand. Great job.

May 23, 2011 11:24 AM #2
Rainer
330,756
Jeff Markell
Empire Home Loans Inc. - Tustin, CA
Sr. Mortgage Consultant - Reverse Mortgages

Ralph, Congrats on your success story. It makes me (and I'm sure the other readers) feel good to see the reward that comes from hard work. Well done!

May 23, 2011 01:06 PM #3
Rainmaker
375,022
Gina Chirico
Lattimer Realty - Fairfield, NJ
Real Estate Agent - Essex County, New Jersey

Ralph, its definitely not a waste of time.  I don't always get comments but my phone is ringing and my emails dinging from my posts I've written on ActiveRain. 

May 25, 2011 03:43 PM #4
Anonymous
Margery
Stellar work there erevynoe. I'll keep on reading.
Sep 18, 2011 08:16 PM #5
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Rainer
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Ralph Nudi

"YOUR success IS our success"
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