What Niki Parekh has learned in his last month at Active Rain:
You may have participated in the survey they recently ran, here are some results from the questions they asked:
- Who are the customers?
50 to 60 years old, 5-10 years of real estate experience
Believe in the power of Social Media
DIY - Pioneers
Tech Savvy, not EXPERT - What does AR do well?
Community
Knowledge?Information
Agent Referrals/Relationships - What does AR need to improve?
Downtime
Training/Education
Stability
Service - What does ActiveRain mean to you?
Members
Community
Friendship
Support with Building a Business
"Long-term success is 100% aligned with willingness to refer others!" -- AR users are extrememy willing to refer others to AR. Another great way to get referrals is to utilize a referral marketing or relationship marketing service. People are more willing to refer someone they know than someone they don't. Email marketing services are a great way to stay in front of your audience and help them get to know you and refer you business.
I am so happy to be part of this community and look forward to seeing how Niki's new direction makes it grow.
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