Kevin and Fred are known as the flip flop guys. They realized they wanted to be a brand, not just 2 guys. They wanted to be something bigger than just themselves. They also realized that they needed to be creative in 2008. The market was down and traditional methods weren't working. They were casual guys, who cared about helping people and found their branding from exactly who they were.
Kevin and Fred work in the outback -here is how:
- Build foundations - then get creative
- Create a strong mission which will help direct every decision that you make - theirs: To produce extraordinary results, influence people, and impact lives.
- Have a vision - their's: To build a business that manages itself through systems, processes, and people.
- Understand your values - if you are hiring people who don't have the same values as you do, you are going to run into problems.
- Beliefs - Theirs: God, family, Business
- Perspective - Theirs is thinking outside the box.
Group 46:10 - Begin with the end in mind.
- Need a logo - go to logotournament.com - you make an offer, and people will send put up ideas - you pick the one you like. "It's an E-Bay for logos"
- Video Blog - Provide content on your subject matter - Theirs: Short Sale Power Hour -- They committed to doing it every day for a year. Decided it would be easier to build content and reach other agents than consumers. Ultimately made them the experts in the field and helped them gain consumer search traffic.
- Be Consistent - If you can't be consistent with your brand, your marketing message or your mission/vision - don't do it.
- Find the fun - If you don't find Facebook fun - you won't be successful, don't do it. If you don't find video blogging fun - don't do that.
- Be authentic - Be yourself, you are the product that people are buying.
- Focus on niches - Be a big fish in a little pond. Kevin and Fred took on short sales when no one would list them and have prospered for it.
- Stay in front of your audience - Be sure to utilize email marketing services to keep in touch and stay in front of your customer base.
What works on Facebook:
- Be consistent in the frequency of your posts
- Mix business and personal
- Focus on your industry, not your product
- Build relationships and engage with your audience
What not to work:
- Outright asking for business
- Posting your listings to FB
- Having more agent friends then regualr friends
- Inviting your friends in other cities to "local events"
- Using Realtor Sally or Sally Smith Realtor as your Facebook name
- Using your business card photo as your profile picture
- Don't talk about politics and/or religion - Your clients might not feel the same way you do, its not, not being authentic, its just good manners and smart business
- Playing games (not very business like)