I don't know about you but I'm usually torn about doing open houses for my sellers. Of course they're part of my marketing plan - albeit a part that I don't push too hard. The reason is that as most of us really believe that "houses don't sell at open houses." That's just a fact.
So why do we hold them? And if we believe that they fail as a marketing tactic, why do we keep holding them? Here are my thoughts...
- Very rarely, although it does happen, an interested (and qualified) buyer will find you and purchase your listing, making you look like a hero to your seller!
- Sometimes - very occasionally - an unrepresented Buyer will come in and you and that person will "click" and if the stars align you may actually end up with a buyer - although probably not for your listing!
- And lastly there's the unknown benefit of an Open House visitor telling a friend-telling-a-friend...
So how do you feel about Open Houses? Effective marketing tools? Do they work? Seller placaters? House sellers? Would love to hear your point of view.
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