The Crazy World of Open Houses

Open houses are a little like some superstitions: we don't think that they are effective but we feel that they can not hurt,  and it makes us feel better about our own marketing efforts.

And it forces the sellers to clean up the place!

Connie - In 2004 I became a licensed Broker in my area.  Thankfully a builder allowed me to market his community and I held MANY daily open houses at his model.  This was a great way for me to meet new people who became clients over time.

I've had 2 Open houses successfully produce a ready, willing and able buyer, both buyers were not working with another agent.

I've sat many an open house where no one came despite marketing and advertising.  But I still believe hosting open houses, at least in my area, are worth the time energy and effort.  It may not be immediate results, but it works for me.

Charleston would be a fantastic place to hold open houses during tourist season.

Sincerely,
Mary Sitton
Gann Realty

I think holding open houses is just one of the services that we can offer the seller to show that we are serious about selling the property as quickly as possible.  In the market we are in, you have to throw everything possible against the wall and hope that something sticks.  These work better in some areas than others but they don't hurt anything and the seller knows you're working for them.  It might just sell. 

I think it's something we have to do. It might not produce the best results every time, but it's one way of showing our clients that we are doing everything we can to get the house sold. As long as the listing is in a safe neighborhood, I say do an open.