The Crazy World of Open Houses

By
Real Estate Agent with Carolina One Real Estate

I don't know about you but I'm usually torn about doing open houses for my sellers. Of course they're part of my marketing plan - albeit a part that I don't push too hard. The reason is that as most of us really believe that "houses don't sell at open houses." That's just a fact.

So why do we hold them? And if we believe that they fail as a marketing tactic, why do we keep holding them? Here are my thoughts...

  • Very rarely, although it does happen, an interested (and qualified) buyer will find you and purchase your listing, making you look like a hero to your seller!
  • Sometimes - very occasionally - an unrepresented Buyer will come in and you and that person will "click" and if the stars align you may actually end up with a buyer - although probably not for your listing!
  • And lastly there's the unknown benefit of an Open House visitor telling a friend-telling-a-friend...

So how do you feel about Open Houses? Effective marketing tools? Do they work? Seller placaters? House sellers? Would love to hear your point of view.

 

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Rainer
288,529
Thomas McCombs
Century 21 HomeStar - Akron, OH

Open houses are a little like some superstitions: we don't think that they are effective but we feel that they can not hurt,  and it makes us feel better about our own marketing efforts.

And it forces the sellers to clean up the place!

May 24, 2011 02:40 PM #1
Rainmaker
87,770
Mary Sitton Real Estate Team
Mary Sitton Real Estate Team - - Hendersonville, NC
RealtorĀ® - Western North Carolina

Connie - In 2004 I became a licensed Broker in my area.  Thankfully a builder allowed me to market his community and I held MANY daily open houses at his model.  This was a great way for me to meet new people who became clients over time.

I've had 2 Open houses successfully produce a ready, willing and able buyer, both buyers were not working with another agent.

I've sat many an open house where no one came despite marketing and advertising.  But I still believe hosting open houses, at least in my area, are worth the time energy and effort.  It may not be immediate results, but it works for me.

Charleston would be a fantastic place to hold open houses during tourist season.

Sincerely,
Mary Sitton
Gann Realty

May 24, 2011 02:42 PM #2
Rainer
248,002
Doug Bullwinkel
Envoy Mortgage,NMLS ID 6666 - Roseville, CA
Mortgage Loan Originator NMLS #281609

I think holding open houses is just one of the services that we can offer the seller to show that we are serious about selling the property as quickly as possible.  In the market we are in, you have to throw everything possible against the wall and hope that something sticks.  These work better in some areas than others but they don't hurt anything and the seller knows you're working for them.  It might just sell. 

May 24, 2011 02:52 PM #3
Rainmaker
458,521
Rose King
David Tracy Real Estate - Friendswood, TX
Friendswood / Pearland / Houston Bay Area

I think it's something we have to do. It might not produce the best results every time, but it's one way of showing our clients that we are doing everything we can to get the house sold. As long as the listing is in a safe neighborhood, I say do an open.

May 24, 2011 03:27 PM #4
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Rainer
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Connie Dittrich

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