HOW DO HOMES SELL?
How do homes sell? It is a combination of creating sale-ability of a home. Here are some statistics of how homes really sell:
1% of houses are sold from Open Houses. This is only applicable if a thorough mailing to prospective buyers and proper advertising has been done. Otherwise very few serious buyers go to Open Houses.
4% of houses are sold through advertising in the newspaper or other real estate publications
6% of homes are found by the buyer himself or the seller finding the buyer himself, A for Sale by Owner (FSBO) in most of these cases, one party or the other hires a sales representative to handle the paperwork.
89% of homes are sold through the Multiple Listing Service when listed with a real estate company - providing proper terms and/or a reasonable price is offered. Yet, some homes listed will expire. This is why knowledge and expertise is required to get your home SOLD!
89% of homes that are sold through the Multiple Listing Service are sold by sales representatives who prospect & market for buyers daily! Remember, real estate sales representatives sell real estate!
How many sales representatives actively look for buyers daily? I don't have any statistics on this, but according to the National Association of Realtors, 7% of the sales representatives are doing 93% of the total real estate business nationwide! As an example, if you had 100 homes for sale, 7 sales representatives would sell 93 homes and 93 sales representatives would divide the sale of only 7 homes among themselves.
In today's real estate market, IT IS THE SALES REPRESENTATIVE THAT MAKES THE DIFFERENCE IN GETTING YOUR HOME SOLD!
The size of a real estate company or its name has very little to do with the sale of your home or any other property. Yes, there are some companies, which sell hundreds of homes, but they also have hundreds of sales representatives. The average of sold homes per sales representative is usually very low.
At Envelope Real Estate Brokerage Inc., we have one of the highest averages of homes sold.
Discounting commissions or making deals with sales representatives that you, too, can sell the house will not change the facts of how homes are really sold. Something important to keep in mind:
If the only way the sales representative can get the listing is by discounting commission, you can be sure they will also discount the price of your home when negotiating an offer on your home!
It will only take that much longer for you to realize that you have to do something else in order to sell your home. Let's get together and review all your options.
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