5 Keys to Getting Referrals

By
Real Estate Agent with Re/Max Achievers

 

Referrals are one of the easiest business to get and account for a majority of many agents business. Here are are some key things to do to get these referrals.

1. Giving exceptional customer service - By providing your current clients with great service they will be more than willing to pass on your name when they know of someone buying or selling.

2. Consistent contact with past clients- Although you succeeded with step one make sure you continue to have a system in place to contact these past clients into the future.

3. Referral appreciation- Give a token of thanks to people who refer you business. Ideas: Maybe a $5 gift card to Starbucks, dinner at your home, or as a team in my office does, reserve a movie theater and invite everyone that has helped you out in the past or who you know may help you.

4. May sure other agents know - Whether you meet a agent in another state let them know if they have a potential client for your area to contact you. Or as in my case let agents in your own office know that you may work a certain area. For example I am licensed in Maryland as well as West Virginia. Of course Activerain is a great place to get referrals!

5. Make sure everyone knows your an agent- I'm sure many of your friends, family, and members of organizations you belong to don't realize you are a real estate agent. I know I have to work on that. Besides securing those people as clients themselves, they are a good bet of passing along your name.

Craig Smith - Serving Frederick, Washington, and Carroll Counties in Maryland and Berkeley and Jefferson Counties in West Virginia

Comments (5)

Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Consistent contact with past clients is too easy to let slide, as we get tied up in the busy-ness of daily life...
Oct 09, 2007 08:24 AM
Daniel Sundberg
Crystal Springs Real Estate - Kentwood, MI
Great Post Craig.  Those are all great ideas, but for those of us licensed, make sure you follow the law went giving appreciation gifts!
Oct 09, 2007 08:45 AM
Chris Pollinger
Berman & Pollinger, LLC. - San Diego, CA
Consulting for Luxury Teams and Brokerages
Excellent post - thank you for contributing your voice here on active rain!  It is amazing how most miss the small stuff.
Oct 09, 2007 11:04 AM
KC Coonc
Windermere Real Estate/Whatcom, Inc. - Bellingham, WA
Bellingham Commercial Real Estate
Most of what I already do.... Except Starbucks Cards. I really don't believe in $5 cups of coffee.
Oct 09, 2007 11:07 AM
Adam Blumenthal
Special Client, Inc - Cleveland, OH

Staying in touch with past clients is a must!

 Great post!

Oct 09, 2007 01:07 PM