Is Social Media a Waste of Time?

Home Stager with Patsy Overton Interiors, Atlanta, Georgia


A couple of months ago I received a phone call from Whitney.  “Patsy,” she said, “I found you on the web and computer keyboardneed to talk to you about staging my Atlanta home.”  (As an aside, the most beautiful words in the English language to the small business owner have to be, “I found you on the web.”  Hooray!  My SEO strategies are working!)  She asked what the procedure is for home staging.  Here is what I shared with her:

  • I always recommend that we start with a staging consultation.  This is a two-hour service where we walk through the home, room-to-room, and discuss what needs to be done while she takes notes on forms I provide for each space.  When we are done she will know exactly what to declutter, what to pack, what to paint, what furniture to remove to storage and where she needs to add key accessories.
  • The next step will be for me to return to the home for tweaking.  Sometimes furniture needs to be shifted to open up traffic patterns, more delcuttering needs to be done, and pictures need to be hung.
  • The final step, if needed, will be for me to return with key accessories for rental.  Every room has a focal point and key features to highlight, whether they be architectural details, a view, a fireplace, etc.  Sometimes all it takes is a key accessory placed in just the right spot to accomplish this.
  • Once the Atlanta home is properly staged, photos can be taken and the Realtor can list the property.  It’s so important that the home be properly prepared before the listing goes up.  Positive first impressions online are critical to catch the eye of buyers who will take it to the next step by actually walking through the front door.

Twitter ButtonAt this point you are probably wondering what all this has to do with social media.  As my phone conversation with Whitney was coming to a close, she said, “Am I dreaming, or did I see something on your website about you being a Kentucky Wildcats fan?”  (Please keep in mind that this happened a couple of months ago during the throws of March Madness.  Yes, I need to bring my blogging habits up to speed.)  I explained that she must’ve seen my Twitter post where I said something about congratulating the team for advancing in the tournament.  Whitney went on to say that she is from Kentucky, also a huge Wildcats fan, and seeing that line about the Cats is why I got the call.

I've read much on Active Rain about the differing points of view regarding what you should tweet/blog/FB about.  Some say your message should always be on point for your specific services and industry while others say we should "sprinkle in" messages that will allow the reader to get to know us personally.  In this case, I got the job thanks to engaging in Social Media and tweeting about my love for the Wildcats, so I'm definitely a proponent of letting your readers get to know you.

Is social media a waste of time?  Not in my book.  Go Cats!!!

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If you want your home to glow, the colors to flow and the clutter to go, call Patsy overton Interiors.  Accredited, Licensed, Insured.  770-843-2307

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Patsy Overton, AHS, CNRCP

Accredited Home Stager * Certified Color Consultant    770-843-2307

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Comments (15)

Daniel H. Fisher (704) 617-3544 - Charlotte, NC
MCRP - Charlotte Real Estate, NC or SC
glad that your efforts are working well for you!
May 26, 2011 10:28 AM
Heritage Real Estate Group
Heritage Real Estate Group(DFW) - Dallas, TX

It would be an understatement if i said the world runs on the internet. From phone call leads to inquiring buyer/sellers, 90% of our marketing traffic has been generated by social media marketing.

May 26, 2011 10:29 AM
Natalie Tarrant
RE/MAX Little Oak Realty - Langley, BC

Anyone who doesn't understand the impact, present and future potential of social media is going to get left behind in the dust, in my opinion. I know I sure need to catch up!

May 26, 2011 10:32 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Daniel - thanks!  It's always nice when our considerable efforts pay off.

Mike - Wow!  I'd like to hear more about your strategies.

Natalie - I've come to the conclusion that I'll never "catch up."  At this point, I'm just trying to keep my head above water.

May 26, 2011 10:40 AM
John Saari
Worcester, MA
"The Mortgage Buddy"

Everything starts online these days, so it's nice to see hard work in that area pay off for you.

May 26, 2011 10:58 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Yes, John.  So true.  I celebrate each small victory.  Thanks!

May 26, 2011 01:12 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA

You betcha, transparency is what everyone is looking for these days!!!

May 26, 2011 01:28 PM
Sally Weatherley
Vancouver Home Staging, Home Stager Vancouver, B.C

Patsy - What a great story.  My social media is sporadic at best.  So great that this client found you through the web.  Thanks for the reminder to Tweet - Go Canucks Go!

May 26, 2011 01:56 PM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Cathy - absolutely!  Haven't talked to you in awhile.  How are you?

Sally - it was one of those delightful surprises.  Who would've thought a cheer for the Cats would produce a job?  Canucks???  Must be a Canadian team:)

May 26, 2011 11:42 PM
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Patsy, great post. People Google you, put puzzle together and than hire you emotionally. Pretty much like buying houses ;-)

May 27, 2011 11:54 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Anna - so true, so true.  At some point, there has to be an emotional connection or they'll go on to the next person until they find it.

May 28, 2011 02:43 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Patsy, what a great testimony to social media! People work with people they like. Part of what we do here is let them get to know us.

May 28, 2011 10:03 AM ~ Dallas Real Estate Agent Top Team
Dallas Houses for Rent Dallas Apartment Rentals - Dallas, TX

Can you believe this week is 1/2 over and 1/2 the year flown by , have a great week, enjoyed reading your blog post dallas homes for rent by owner dallas houses for rent by owner

Jun 22, 2011 06:33 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Thanks, Lynn.  Yes, time flies!

Jun 22, 2011 07:01 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Great story and testiment showing you you're doing all the right things - keep us the great work!

Jun 22, 2011 11:44 AM