Three Things To Know Before Starting A Social-Media Campaign

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The Ibis Network Social Media Marketing Tips

The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what?

Unfortunately, like anything else, to be successful requires a little advance planning, research, and know how. No, you don’t need a degree in computer science. But it helps to familiarize yourself with the terminology, the concept, and what has worked for others.

Here’s a quick three-step guide to what it is, what works, and what it takes to succeed …

Know What: You’ve heard that Facebook is hugely popular, so that’s a good place to start, right? Well do you want to set up a page or a profile? There’s a difference and knowing it is the difference between building your business and building a collection of your most embarrassing photos. Know the terms, the capabilities, and the purpose of each. Take a look at the definition of a blog and how that’s different from micro-blogging or what an RSS feed is and how it can help fill out your social-media profiles. You don’t need to become an expert but familiarizing yourself a bit more with what things are and how they’re used can help you build a plan that fits with your plan and works for your business.

Know Why: Which brings us to the next step … Building success online means keeping up communications and giving people a reason to visit your pages. Having a lot of empty space on the Internet won’t build your business. One of the biggest misconceptions people have about social media is that having your links spread across the web is the ultimate goal and you’re done once you’ve got your pages set up. A Twitter page isn’t an advertisement and, if it were, it wouldn’t be a good one without the tweets. Don’t bother setting up the pages if you aren’t going to use them. Or start with something you can handle, or that fits your business, and build from there. Start smart and small.

Know How: The key to social-media marketing success is understanding that it isn’t advertising. Think of it as a magazine that you’re publishing. You wouldn’t attract any readers if your magazine had no articles and, instead, was only advertisements for the same business, page after page. In other words, you have to produce content that people will want enough to return to your page for updates. The content is bait. You have to have something to offer before you can expect your social-media campaign to show measurable benefits. Empty profiles and links to your other web pages won’t bring you business. Having an interactive, informative, and entertaining presence online will.


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Suzanne Gantner
Sky Realty, Central Texas Real Estate - Round Rock, TX

Very true words..your marketing needs good content. After all if you are all work and no play it makes Jack a boring guy. People like to work with people they know... 

May 27, 2011 02:30 AM #1
Don McBride
Nautical Realty - Saint James City, FL
Nautical Realty

Great information Josh

May 27, 2011 02:51 AM #2
Michael Taylor
Red Door Real Estate - Indianapolis, IN

Great advice, particularly the bit about how social media isn't traditional advertising; you're trying to build rapport with clients (and potential clients!), and build a brand, not simply sell things.

May 30, 2011 07:58 AM #3
Anthony Barone
Balistreri Real Estate - Boca Raton, FL
Realtor Associates

Very well put. I am into internet or Virtuall marketing as you may call it . Its free, its reach is global and beond for all we know and there is lots of freedom in how you are going to run this campaign as well as lots of oppurtunity to add your own personal touches to the marketing ideas. Its more about building your brand and repetition of "hey my name is Tony and I sell Houses" not so much that you will make a sale instantly but its a solid stage for potential clients to see what you are all about. Good write!!!!

Jun 02, 2011 01:56 AM #4
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Josh,I agree with your three points, particularly about starting small and growing into it. I think most people enter into it without having a real game plan.

Jun 12, 2011 01:58 PM #5
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