How Does Your Site Stack Up With The Big Sites?

Services for Real Estate Pros with

Why do people use sites like, and It could be just the advertising and marketing that these major real estate sites do. But all advertising can do is to get them there once. There must be other reasons that people return to these sites over and over again. They’re obviously finding what they want at these sites.

They want listings. The interesting thing is that these huge sites offer listings all over the country, but the average searcher is interested in only one locality. You would think that an IDX search on a real estate professional’s site would be just as good. It would except …

Data and Demographics
This isn’t just real estate market data, though that’s certainly important. They also want area demographics, population, employment data, average and median incomes, average and median home prices, major businesses in the area, major shopping and cultural centers, and much more.

School Info & Points of Interest
Schools and their ratings, from elementary through universities are always of major interest. Once they narrow down the school districts of value to them, then they want to know more about those areas, lifestyle, points of interest, etc.


Maps, Maps, Maps
The importance of maps can’t be minimized. There are some great area maps on these major sites showing all of the businesses, points of interest, schools, government, recreation and so much more. Web visitors love interactive maps.

The Competitive Advantage We’re Giving Away
The unfortunate fact is that real estate professionals know that their site visitors want these things, and they want to provide them. You find real estate professional sites linking out to these mega-sites to provide the information their visitors need.

It’s natural, as we want to be helpful to our site visitors. However, we’re giving away the farm to these sites. Because we can’t provide these informational assets to our site visitors, we’re linking them away from our site to these mega-sites. The worst part is that when your site visitor goes to one of these sites, they’re exposed to your competitors. There they are, all those photos and links to their websites, all right beside that information your site visitor wanted. Unfortunately, you can’t control their visit to the sites, or limit their ability to see your competitors.

However, you can stop sending them there.

This article isn’t designed to induce depression. Sure, there’s a problem.  But it’s only a big problem if there’s no solution. Perk up! There is one.  RealtySoft’s websites offer an IDX solution with interactive tools and data for the visitor embedded right there on your site, without leaving, RealtySoft site visitors can access the information they need and want:

  • School information
  • All the local MLS listings
  • Area data and demographics
  • Area entertainment, points of interest, and shopping
  • And enough maps to keep them occupied for hours

RealtySoft gathers information from many sources for inclusion in your realty sites.  In fact, some of this information may even come from mega sites or the sources they use.  However, the difference is that this information, charts and maps are embedded in your RealtySoft site, not reached via a link out to another site.

So, instead of sitting around moping about the inadequacies of your site, or sending your visitors to the mega-sites with all of your competitors, you could be providing them with everything they want right on your site.


Check out these screenshots. This is how a typical listing would show up on your RealtySoft powered website:




Property Info Screen




Property Maps Screen




Nearby Schools Screen




Points of Interest Screen




Demographics Screen




Comparables Screen




Estimated Value Screen




Sales Trends Screen





Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ray and Melissa Dietrich 05/30/2011 03:04 PM
  2. Miriam Bernstein, CRS 06/03/2011 02:39 AM
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Michael Weaver
The Vearus Group - Indianapolis, IN
Real Estate + Technology

That's a huge point!  Data is king right now, get as much relative data as you can!



Jun 03, 2011 01:44 AM #9

Would this work with a self-hosted wordpress blog?

Jun 03, 2011 11:03 AM #11
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks for the interesting post today. I enjoyed the read.


Patricia Aulson/Seacoast NH & ME

Jun 03, 2011 12:45 PM #12
Jill Crofcheck
MDC Realty - Dunkirk, MD
Full Time Broker/Owner

To Paul who asked about the self-hosted wordpress blog -


They do make IDX plugins specifically for Wordpress blog/websites. Search engines do like wordpress themed sites and so having some form of integrated IDX will only help you. The key with a wordpress site though (if your intended purpose is lead generation) is to make it feel like a real estate website rather than just a 'blog'.

Blogging is fine and well, but you have to have something on your site that makes them want to get in touch with you so you can convert them into a sale.


Done right, wordpress real estate sites can rank amongst the best. It is truly a great platform on which to build - just be prepared to spend a TON of time working on it as it will likely become an obsessive compulsion.

Jun 03, 2011 04:16 PM #13
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Peyman- I love all that Realtysoft can do. The information is amazing for the price and most of my clients who choose Realtysoft as their website- they are already on page one on google for their keywords. Katerina 

Jun 14, 2011 06:38 PM #14
Kathleen Vetrano
RE/MAX Gateway - Falls Church, VA
Helping YOU Achieve YOUR Dreams

Thanks for providing the information and another option to look at.  Zillow and Trulia have become very popular for a reason.

Jun 14, 2011 06:44 PM #15
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Peyman, thanks for providing such a thorough collection of screenshots to demonstrate everything RealtySoft has to someone visual like me, they're much more effective than just reading a list of website components! :)


Jun 14, 2011 08:09 PM #16
Donald Reich
Prudential Centennial - New Rochelle, NY

Buyers want to see listings and search MLS. But they also want to know that they are working with a professional and a real person, not just the name of a company. Just make sure that your other content doesn't get in the way of the listings.

Jun 15, 2011 08:15 AM #17
Peyman Aleagha - Toronto, ON

Gordon -> I don't see anything in the works for Wastach. Please kindly email me any information you have about Wasatch Front Regional MLS and I will review and consider it for addition.

Steven -> We are looking into providing inspectors and other real estate professionals with RealtySoft websites before the end of the year, we will keep you posted :)

Dawn -> I hear you. The great thing about RealtySoft IDX is that its fully customizable, you could remove schools if you wish and the points of interest search allows you to search for any keyword you want! You could search for Starbucks, Best Buy, retirement homes, you name it!

Ray and Melissa -> This is too funny. What can I say your site looks good and it's great to hear that you are doing well on the search engines :)

Gayle -> Coach Katerina has always been a great supporter of RealtySoft and we really appreciate it. Thanks for the follow.

Michael -> You rock. Thanks for attending the webinar today.

Paul -> Yes, RealtySoft IDX does work with WordPress or any other custom website platform. The cost for our ProIDX service is $24.95 with a one time setup fee of $149. RealtySoft CRM is also included with ProIDX.

Patricia -> Thank you!

Jill & Matt -> You are right, WordPress sites are great and yes you have to spend a TON OF TIME to get it setup, customized and maintained. I am not trying to bash WordPress. It's truly a great platform but keep in mind that WordPress is also a template based solution, in fact all content management solutions are template based. WordPress, Point2 and RealtySoft are 3 of the "Template Based" solutions that do well on the search engines. There are many others that don't :) WordPress is too time consuming and requires lots of customization. Point2 site are just ugly (sorry Point2). RealtySoft sites give you all the tools, they are customized for the real estate industry and they do really well on the search engines. And yes you get the best bang for you buck!

Katerina -> Glad to see your clients doing so well on the search engines. Just checked out Nancy Fraser's site, she is one page 1 for Amityville Real Estate. You sure have done a great job optimizing her site to show up on page 1 of Google :)

Kathleen -> Please let us know if you have any questions, we will be glad to help.

Leilani -> You are very welcome. Pictures definitely do help.

Donald -> You got that right. Selling is a process and nothing replaces that personal touch.

Jun 15, 2011 10:01 AM #18
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Code of Ethics not only needs to be held to the highest degree by Realtors, Realtors must depend on all relevant Real Estate Web-sites to protect all Realtors equally all Realtors should have the same opportunities be successful. I am hoping, Realtors to expect and protect this important value.....



Jun 15, 2011 04:26 PM #19
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

The screen shots are impressive. Question: the comps come from where? Does the agent decide the comps? And I don't believe in zestimate or for valuation. Can that be hidden?

Jul 14, 2011 08:42 PM #20
Peyman Aleagha - Toronto, ON

Thanks Sandy :)

The comps come from your MLS data and recently sold comes from Zillow. You can remove any of the buttons you see above so in this case you would remove the "ESTIMATED VALUE" button.

What is great about our IDX solution is that it's fully customizable and you can manage many options such as look and feel and search queries on your own!

Jul 15, 2011 07:43 AM #21

Realty soft is not available in my area. Does anyone know something similar I can add to my current IDX that will add this information to each listing? Any information appreciated. Thank you

Jul 15, 2011 10:08 AM #22
Peyman Aleagha - Toronto, ON

mreyn -> If you are interested in RealtySoft services, you could contact our team at 1-866-857-1657 and we will consider adding your MLS! We are adding 3 new MLSs a month right now and we currently cover over 110 MLSs across North America. Check out our MLS coverage here:

Dec 05, 2011 03:03 AM #23
Brian Schulte
Allison James Estates & Homes - Sierra Vista, AZ
SFR, Sierra Vista, AZ

OK ... I am not too old to learn.

I know it can be done too.

Now just need to figure it out or hire it out.

All I need is the rght help.


Dec 05, 2011 04:12 PM #24
Christine Ordze
Royal LePage Benchmark - Calgary, AB
ABR, CCS, ePro

Great info Peyman! The easier it is to navigate a site the more they'll come back, but only if they get the info they need. I'm always looking for ways to make my site more user friendly, so thanks for the tips.

Dec 06, 2011 03:58 AM #25
Luis Iniguez
Option One Real Estate - Fontana, CA
Search Inland Empire Homes For Sale - Short Sale Agent

Data is it.  The more you provide the better your client or potential client will continue to return.

Dec 06, 2011 03:49 PM #26
Jessica Sulliman
Ashby Realty Group, LLC - Queen Creek, AZ
CDPE, SFR, Queen Creek Real Estate 602-677-7977

Hi Peyman!

I want a RealtySoft site.....badly!! But you don't do ARMLS in AZ :-( When?? I've been waiting over a year now. What is a girl to do in the meantime??

Feb 09, 2012 08:43 AM #27
Peyman Aleagha - Toronto, ON

Hi Jessica,

I wish I had better news for you but we don't have any plans to add ARMLS at this time. They charge IDX vendors (like RealtySoft) $1000 per month which is too much to handle at this time. If you can put together 20 agents that are interested in our services we can commit to that monthly fee.




Feb 09, 2012 09:59 AM #28
Jessica Sulliman
Ashby Realty Group, LLC - Queen Creek, AZ
CDPE, SFR, Queen Creek Real Estate 602-677-7977

Peyman, that's a deal! If I find the agents, do I get reseller credit? :-)


Feb 09, 2012 06:14 PM #29
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