Why Should a Seller Use a Realtor?


Colorado Springs RealtorLast week I posted What Realtors Do for Buyers and the COVER LETTER that I use when I mail it to clients, Why Should a Buyer Use a Realtor? 

Yesterday I posted the accompanying What Realtors Do for Sellers (if you missed it, be sure to check it out. Certainly something you will want in your real estate arsenal).  Here is the COVER LETTER that I use to introduce the list when I use it for my clients.  This should keep you busy for just a little while!




Why Should a SELLER Use a REALTOR®?

Because so many of the services provided by REALTORS® to our Clients are performed behind the scenes, there is often a lack of understanding of what we do to facilitate a sale. Too often Sellers think that with the advent of the internet and declining home prices, that it is just a matter of putting a sign in the yard and placing an online ad. But without a REALTOR®, many times the transaction is placed in jeopardy.

There are more than 200 actions, research steps, procedures, processes, and review stages that are typically provided by full service real estate brokerages in a successful residential transaction in return for their sales commission. Because the commission is not paid until the time of closing, all of the monetary risk of marketing a property is borne by the REALTOR®. Depending on the transaction, some of these actions will take minutes, some hours, and some even days to complete, while some may not be necessary. It is imperative to have guidance from someone who understands the process intimately; someone whose knowledge, level of skill, and attention to detail required in most real estate transactions is apparent.




Posted by
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

If you enjoyed reading this post,
to SUBSCRIBE to Mimi's Musings

Subscribe to Mimi

If you are not completely satisfied
you may unsubscribe at any time
and get double your money back!

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

If you would like to search for Homes for Sale in Colorado Springs,

please contact your Colorado Springs Realtor

 Colorado Springs Realtor Mimi Foster 

RealtyCOSpringsFacebook buttonLinked IntwitterMimi's BlogLike ButtonMLS Search buttonPinterest

Selling homes throughout Colorado Springs, Old Colorado City,
Manitou Springs, and surrounding areas

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Sharon Kowitz 06/04/2011 12:57 PM
ActiveRain Community
Learn to be a Top Producing Listing Agent
Diary of a Realtor
for sale by owner
unrepresented seller
why use a realtor

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Marketing is one end all reason with media options far beyond a normal mortal real estate agent, broker. Call and trust the guy or girl wearing the gold and blue REALTOR "R", the by far hardest working letter in the alphabet. But beware, not everyone is cut out to wear the "R".

May 28, 2011 05:47 AM #1
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Mimi, I really like the cover letter that you are using.  The comprehensive lists were really good too.  Sometimes, we as Realtors forget how much we are actually doing since it is what we do to get the job done. 

May 28, 2011 07:15 AM #2
Greg McCown
Century 21 1st American - Tucson, AZ

With a listing presentation I have a list.  It's actually comprised of 180 items to do for a listing.  It typically blows the seller away as the common response is, "you do all that?".

May 28, 2011 09:35 AM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

This is the kind of thing that NAR should be publishing on behalf of its members... because the general public really doesn't know the work that goes on behind the scenes.

May 28, 2011 05:33 PM #4
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Mimi-i think that trying to sell a house without a realtor is like putting a bandaid on a artery. There is a lot of unnecessary bleeding so to speak. They have pro's for a reason. They are trained in how to get the job done the best and most efficient way. Have a greeat weekend.

May 29, 2011 02:16 AM #5
Michele Myers
Prudential Homesale Services Group - Harrisburg, PA
Harrisburg/Hershey Realtor

It boils down to expertise in the field.  Why try to do something (sell a home) if you do not know the first thing about it?  Would you perform your own surgery?  Thanks for sharing.

May 30, 2011 12:24 AM #6
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Mimi, we are very proud to wear the BIG "R" and to live by the Code of Ethics and I always throw in the Golden Rule!

May 30, 2011 05:47 AM #7
Dennis Puckett
Adams,Cameron & Co. - Deland, FL

There is so much that non Realtors don't realize. Anything we can provide to open their eyes is great.

Jun 03, 2011 02:17 AM #8
Glenn Roberts
Retired - Seattle, WA

I like the letter and the list, so I reblogged it.

Jun 03, 2011 01:55 PM #9
Steven Pahl
Keller Williams Tampa Properties - Tampa, FL
Real Estate Consultant Tampa, FL 813-319-6423

Great list and letter, I "will" be borrowing them for future use!  Thanks in advance!

Jun 03, 2011 03:55 PM #10
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

Very nice letter and great list.  I have one in my listing presentation book as well, but I don't think anyone has ever read every line!  The details do run on, don't they.  Fantastic resource you've made for those new to the biz...

Jun 03, 2011 06:12 PM #11
Carla Harbert
www.LorainCountyHomeSales.com - Avon, OH
RE/MAX Omega: Lorain-Medina County Area

Very nice of you to share with us - as I really like your cover letter and read through some of your other posts.

Jun 08, 2011 08:57 AM #12
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

Great letter and phenomenal lists Mimi!  We do have out work cut out for us don't we :-)

Jun 19, 2011 12:18 PM #13
Nancy Laswick
United Real Estate - Phoenix, AZ
Your REALTOR® For The Valley Of The Sun

Great cover letter and the list is just amazing. Thanks so much for sharing. I am now a subscriber.

Oct 24, 2011 09:14 AM #14
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Mimi Foster

Voted Colorado Springs Best Realtor
Have a question about Colorado Springs real estate?
Spam prevention

Additional Information