When a Blog Post Sparks A Comment That Sparks A Post-Knowing Your Local Market Pays Off

By
Real Estate Agent with Integrity Real Estate Group

Do you remember the song "there was an old woman who swallowed a fly?"  It felt a bit like that today when I first read a post by Tammy White "Is Your Business Built for Speed or Endurance and then a follow-up by Lenn Harley "Train Like a Champion and You'll Become One".  As I was making a comment on Lenn's post it hit me, his could be a post of it's own.

At least once a week I make time in my schedule to tour new home communities to discuss inventory, incentives, timeframes, models and more.  Since I've been marketing and selling new condo and townhouse projects myself in Woodbridge VA, along with the rest of my real estate business, knowing all of the inventory is important to me.

Often someone will stop into my office to inquiry about a project I'm marketing and not all of the time is the project the right fit.  However that doesn't mean I send them out the door and say BYE-BYE.  Instead we start to talk about other options.  This has lead to a number of sales of resale properties in Belmont Bay and sales at other new home developments as well.

This week a prospect called to discuss Marina Landing in Belmont Bay.  As we talked it turned out our project delivery date was outside of when they needed to move and their price point.  As we kept talking I asked whether they had considered re-sales in the neighborhood or whether they knew about XYZ development.  They weren't interested in re-sales but had left a message at XYZ development but hadn't gotten a return call.  Since the development was one I was familiar with I told them about the price range, the types of models available and the projected delivery dates.  They were happy to get the information and we made an appointment to meet at my office the following day.

After meeting and talking over their financial qualifications we headed to the other development.  The sales person greeted me by name and proceeded to confirm and detail the information I'd given the buyer.  They left with a signed reservation agreement for a new home.  Had I been content to only know what might be in the MLS this buyer would have kept looking on their own.  Instead I'll have another commission check this fall. 

There was an old lady who swallowed a fly...but she didn't stop there and neither should you.

 

Posted by

                                   Real People*Real Lives*Real Estate

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and Integrity Real Estate Group a call at 703-346-2213.

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Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.

Integrity Real Estate Group
 
Real People*Real Life*Real Estate

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31 Days of May Challenge 2011
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Rainmaker
3,580,095
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Terrific post Cindy. You made me laugh, and I haven't thought of that old song in years. Have a great weekend.

May 28, 2011 03:00 AM #1
Rainer
109,177
Donna Malone
Waterfront, Luxury, Family, Affordable, Cottage, Deals - Bridgewater, NS
Homes and Property for Sale Nova Scotia

Cindy, having a conversation and asking the right questions can turn up lots of interesting opportunities.

May 28, 2011 03:36 AM #2
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Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Knowing the options in the marketplace is critical in taking the would-be buyers that are no longer interested in YOUR listing and finding them a property that is a better fit. 

May 28, 2011 03:47 AM #3
Rainmaker
507,032
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Great job Cindy. Another example where having knowledge based upon real facts is so vitally important for people in any walk of life. You have certainly made a strong case for this reality for the real estate professional.

Cal

May 28, 2011 05:35 AM #4
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Sheila-sometimes a thought brings on another that brings on another...the song seemed to work.

May 28, 2011 10:22 AM #5
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Donna-I'm always surprised when I talk to an agent that doesn't know about the new construction in the area.

May 28, 2011 10:23 AM #6
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Chris Ann-I know you keep up with what's going on in Prince William County and surrounding areas.

May 28, 2011 10:24 AM #7
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Cal-when I have free time I try to use it to be learning more about what is going on in my area.  It has paid off handsomely this spring.  I have numerous new construction deals underway.

May 28, 2011 10:25 AM #8
Rainmaker
506,030
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Cindy, thats were one says not to be afraid to step out of the box. Conversation can lead to that comfort zone.

May 28, 2011 10:37 AM #9
Rainmaker
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Cindy Logan
Mark 1 Real Estate Advisors - Huntington Beach, CA

Congrats, Cindy!  I remember when I was an agent, buyers said they wanted a single story.  Then they bought a 2 story new home without me.  : (  Nice job, stepping out of the box.

May 29, 2011 10:56 AM #10
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Ellen-I make it a point of knowing what is going on with not only our local resale market but our new developments as well.  Pays off handsomely.

May 29, 2011 01:03 PM #11
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Cindy-all we have to do is listen and we can learn alot about what someone is looking for and work to a positive outcome.

May 29, 2011 01:04 PM #12
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