The law allows an agent to enthusiastically describe the value of real estate and or the potential of the property. -A Licensees may not exaggerate, conceal or misrepresent by making statements they know to be untrue.
Puffing is a term used to describe a licensee's boasting of a property's benefits.
"The apartment has a fantastic view" is puffing because the prospect is clearly able to assess the view and the statement is an opinion. "The apartment has a fantastic view of the lake" When in fact the lake is not visible from the apartment, makes the statement untrue and would be illegal misrepresentation
Information is courtesy of Rowlett Real Estate School LLC and Captain Wayne Rowlett.
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We have live classroom training for our Pre Sales Associate Class in Panama City Florida and in Destin Florida every other month.