Intentional Social Media & Internet Presence Part SIX

By
Title Insurance with AmeriTitle

 

We've arrived at the final installment of this series.  You can find links to cruise through the entire series at the bottom of this post. 

 

Here we'll cover:

  • How do we find the time?
  • Monitor your reputation
  • How to stay on track, accountable & results driven

 

How do we find the time?

  • Set goals / have a plan
  • Stick to your plan and schedule then turn it off and interact with real life people
  • Utilize a social community manager
  • Create a social media calendar or map
  • Syndicate / Schedule (HootSuite & other tools)

 

 

Monitor your reputation

Monitoring your reputation is very important.  What people are saying about you online is how you will be perceived.  Like it or not...truth or not, you will be judged by this information.  

Reviews have become such an important factor in SEO, you want to be sure you’re rising to the top with good, positive information. 

No matter how good you are, sometimes things can go wrong.  And yes, there is a risk of somebody being angry enough to want to share with the world, what a terrible job you did. 

I have a good friend and client who I know works her tail off and does an outstanding job for her clients.  She was monitoring her reputation and saw a negative review come up and she got busy taking care of it. 

What she did was brilliant.  She rallied all of her past clients and told them about the bad review.  She highlighted it to everybody.  She asked for the favor of a good review from the many people who have worked with her and know her well.  Together, we buried that bad review.  When the public looks at it now they see 47 raving fans and one grouchy codger. 

A couple tools you can use to monitor your reputation and “see” how you’re showing up on the web are Google Alerts & StepRep.

Sign up for a daily, weekly, monthly report or “as it happens."  You’ll see how your web presence efforts are showing up and also what others might be saying about you. 

Google Alerts is easy to use and it's my favorite out of the two services. I use it to track all sorts of things on the web and the research is delivered to my email in a neat little package.  

 

 


How to stay on track, accountable & results driven

 

  • Keep your goals specific, measurable, attainable, relevant & timed.


  • Don’t fall prey to the paralysis of analysis.  Spend some time thinking about a strategy then GO DO IT.


  • Be flexible.  If something’s not working change or alter your plan.


  • Share your goals and strategy with a trusted business partner, your managing broker, your spouse or a friend and ask them to check in with you from time to time to see how it’s going.


  • Be true to yourself and authentic.  Your strategy should match your personality and highlight the things you enjoy most about your career. 


 

  • Measure your success with hit trackers and conversion rates.  Ask every caller, client and referral how they found you. 

 

Keep it Simple

  • Strategize
  • Write down your goals
  • Prioritize your presence
  • Manage your time
  • Take action
  • Stay consistent

 

According to a recent 2010 Social Media Marketing Industry Report, most business owners can maintain a very respectable social media presence in six hours per week, including research and production time.

 

You will never plow a field if you only turn it over in your mind.
Irish Proverb

 

To visit past installments...

 

Thanks so much for reading.  Remember that this marketing medium is constantly evolving and changing.  Enjoy the journey and happy marketing to you!

 

 

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Title and Escrow Group
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Salem, Oregon area Real Estate Professionals
31 Days of May Challenge 2011
Tags:
marketing
planning
goals
accountable
reputation
business growth
internet presence
strategy
social media
amerititle

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Rainmaker
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David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

its sad and scary how much this is true. I know of people, myself included, that has had very terrible and fasle things posted and once something hits the WWW its near impossible to get it removed.

 

Great article thanks

May 29, 2011 12:45 PM #1
Ambassador
670,149
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Great series Rosi, and spot on! One of my favorite tools for monitoring is StepRep... When I am mentioned, commented on, or talked about, it sends me an alert that means that conversation has been indexed in the search engines. The best advice in this installment I'd declare is, Just do it... Don't over analyze it. Have fun... fun is a lot more sustainable. As you point out, we're in a medium that is constantly changing. That's neither good nor bad. It just is... So, as you say, we have to keep playing with it. Kind of like jazz in a way... When it's your turn to solo, you may not know what notes you are going to play or exactly how you'll play them. But, if you've done your homework you'll be confident of the underlying principles... You know the chord progression. So work it, let go, share, have fun, say something, and trust the force!

May 29, 2011 09:58 PM #2
Rainmaker
90,853
Rosi Green
AmeriTitle - Silverton, OR

Thanks so much for reading and the notes.  Rene' I've said it before and will say it again - you are such an incredible inspiration to me.  Thanks for being a great leader and friend. 

May 31, 2011 04:23 AM #3
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