We've arrived at the final installment of this series. You can find links to cruise through the entire series at the bottom of this post.
Here we'll cover:
- How do we find the time?
- Monitor your reputation
- How to stay on track, accountable & results driven
How do we find the time?
- Set goals / have a plan
- Stick to your plan and schedule then turn it off and interact with real life people
- Utilize a social community manager
- Create a social media calendar or map
- Syndicate / Schedule (HootSuite & other tools)
Monitor your reputation
Monitoring your reputation is very important. What people are saying about you online is how you will be perceived. Like it or not...truth or not, you will be judged by this information.
Reviews have become such an important factor in SEO, you want to be sure you’re rising to the top with good, positive information.
No matter how good you are, sometimes things can go wrong. And yes, there is a risk of somebody being angry enough to want to share with the world, what a terrible job you did.
I have a good friend and client who I know works her tail off and does an outstanding job for her clients. She was monitoring her reputation and saw a negative review come up and she got busy taking care of it.
What she did was brilliant. She rallied all of her past clients and told them about the bad review. She highlighted it to everybody. She asked for the favor of a good review from the many people who have worked with her and know her well. Together, we buried that bad review. When the public looks at it now they see 47 raving fans and one grouchy codger.
Sign up for a daily, weekly, monthly report or “as it happens." You’ll see how your web presence efforts are showing up and also what others might be saying about you.
Google Alerts is easy to use and it's my favorite out of the two services. I use it to track all sorts of things on the web and the research is delivered to my email in a neat little package.
How to stay on track, accountable & results driven
- Keep your goals specific, measurable, attainable, relevant & timed.
- Don’t fall prey to the paralysis of analysis. Spend some time thinking about a strategy then GO DO IT.
- Be flexible. If something’s not working change or alter your plan.
- Share your goals and strategy with a trusted business partner, your managing broker, your spouse or a friend and ask them to check in with you from time to time to see how it’s going.
- Be true to yourself and authentic. Your strategy should match your personality and highlight the things you enjoy most about your career.
- Measure your success with hit trackers and conversion rates. Ask every caller, client and referral how they found you.
Keep it Simple
- Write down your goals
- Prioritize your presence
- Manage your time
- Take action
- Stay consistent
According to a recent 2010 Social Media Marketing Industry Report, most business owners can maintain a very respectable social media presence in six hours per week, including research and production time.
You will never plow a field if you only turn it over in your mind.
To visit past installments...
- Why social media / Internet marketing is important - (Part ONE)
- Where are you in the realm of this social media mania? (Part TWO)
- Goal / Strategy - SWOT, 10 Strategy Questions, Action Plan
- Ok I'm excited - where do I start? (Part FOUR) (Google Tools)
- Ok I'm excited - where do I start? (Part FOURa) Active Rain
- Ok I'm excited - where do I start? (Part FOURb)
- Time Management - Priority List / Schedule (Part FIVE)
- How to stay on track, accountable & results driven (Part SIX - you are here and this concludes the series)
Thanks so much for reading. Remember that this marketing medium is constantly evolving and changing. Enjoy the journey and happy marketing to you!