Top 4 Rules for Using Video on Your Website

Real Estate Technology with Imagine WOW! Digital Marketing Agency


If you've been hesitant to start using video on your website or blog,  just check out YouTube's statistics

  • Over 2 billion videos are viewed every day
  • In 2010, there were over 700 billion video playbacks
  • 100 million people watch video from their phone each day
  • 4 million people shared a video with another social network last year

As the second largest search engine, YouTubeTM has found one effective way to drive traffic to their site: video.

Based on those numbers, it's obvious that using video on your website can be extremely profitable.  When it's used correctly, video can reduce your bounce rate meaning people not only stick around longer but they view additional pages.  Used incorrectly, your video could chase your visitors away and keep them from coming back.

By following these Top 4 Rules, implementing this new marketing strategy and utilizing video effectively on your website should be a breeze!

Rule #1 - Make it Look Professional

Have you ever watched a video that looked and sounded awful?  The camera was shaky, the sound was muffled and the color was off?  I know I have and rest assured that I wasn't coming back to watch more!  The good news is for about $100 you can purchase a high quality camera that will make you look and sound like a pro. 

There are also multiple video editing software programs that have all the bells and whistles the pros use.  My personal favorite is Camtasia by Techsmith.  There is a learning curve though so be prepared to put some time in figuring out the system.

Another great alternative is the creative suite of Vegas products from Sony.  Vegas Movie Studio not only offers a powerful video editor but you can also select from hundreds of professional 2D and 3D video effects, titles, and filters to enhance your video. Plus you can upload directly to YouTubeTM.

Rule #2 - Don't Autostart Your Video

Nothing is more irritating than visiting a website with a video on auto play.  Consider the fact that your visitors may be checking out your site from the office and don't want everyone to hear what they're viewing.  Give your visitors the choice to turn down their speakers and view it at their leisure rather than chasing them away.  It's often easier to click out of a site than fumble for the speaker volume.

Rule #3 - Be Prepared

Once you've written your script, practice out loud.  I like to stand in front of a mirror or talk it out to my husband to get comfortable rather than just reading it word for word.  If you're practicing in front of someone, make sure they can offer constructive feedback.  You also need to make sure that you are speaking to your audience and not over their head.  For example:  If I'm talking about why pre-approval is so important, I always ask whoever I'm practicing in front of - "if you were a first time homebuyer, would this make sense to you?"  You will quickly turn off your audience if they can't understand your industry lingo.

If you do need to read the script, then use a free tool like this online teleprompter.

Rule #4 - Test, Track & Analyze Your Results

Don't just throw a video on your website without a way to analyze its performance.  Simply adding video to your website isn't going to bring traffic in droves.  First you need to test it out.  Ask your visitors, friends, and family to give you their opinions and then do split testing.

With split testing or A/B testing, you determine traffic differences between two or more web pages and gauge which has the best conversion rate.  Once you've added your video to a page, you need to figure out if there is an increase in conversions. There's no way to know if your video message is helping or hurting your website without a way to measure your results both before and after you've added it.

After all - it's not just a website we want, it's a website that actually converts visitors into clients!



Top 4 Rules for Using Video on Your Website was written by Rebekah Radice.


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. UnderGround Marketing Society Digital Marketing 05/30/2011 03:21 AM
  2. Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS 05/30/2011 03:24 AM
  3. Cindy Logan 05/30/2011 03:42 AM
  4. Jesse Zagorsky 05/30/2011 04:08 AM
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

YOU DID IT AGAIN!  Thanks, Rebekah!  What great information.  As a newbie to video, this is all excellent information.

May 29, 2011 11:15 AM #1
James Loftis - West Palm Beach, FL

Good post.

  Going to try to use more video on my website and bloging.

May 29, 2011 11:27 AM #2
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Rebekah:  I too, don't like the auto start video's....mine are very amateurish but I do them for clients who want to see more of a home and then put them on UTube....I was very hesitant at first but when I sold my first home through a video last year, I began doing it more....the client fell in love with the home and was able to send MY video to all of her family members!  She has a huge family, and they all wanted a peek....I was invited to a party at her house last weekend and all of her family members were there and I got very nice compliments.

May 29, 2011 11:37 AM #3
Stacia McCallum
Illustrated Properties - Jupiter, FL
Palm Beach County Real Estate

Rebekah - Great information... I am not a fan of autostart because somthings I'm just not ready for it lol... Have a great weekend!


Stacia McCallum

Jupiter Homes for Sale | Palm Beach County Realtor

May 29, 2011 11:49 AM #4
Nicole Needham
Needham Realty - Winters, CA
SFR (530) 302-5478

Great post. we are thinking about going in this direction and after looking at your stats we need to get on this.

May 29, 2011 02:47 PM #6
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Rebekah- I've bookmarked this!  I'd like to get more into video and know that I will have to  learn about the editing software.  Thanks.

May 29, 2011 03:52 PM #7
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Thank you Mimi & James!  Video is always scary but once you get started, it's addicting!

Jane - Congratualtions!  It's so exciting when we finally see the fruit of our labor and you most certainly did.  Keep up the great work!

Thank you Stacia!

That's so true Barbara for a lot of reasons.  SEO is a big one but more than anything - people want to know you and the best medium for that is video.

Nicole - The stats really are amazing aren't they?  And that is only the tip of the iceburg..the list goes on and on!

Kathy - Editing was and still is the biggest challenge but I love it.  It's that creative side of me I guess.  If you don't enjoy it, I'd say give it away to someone that does and move on to what you do enjoy!

May 30, 2011 02:38 AM #8
Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS
ERA Key Realty~Worcester County Realty Group - Worcester, MA
'Helping You Make the Best Move"

Great information Rebekah! Found this through a reblog! I will share it too!

Have a great Memorial Day weekend!

May 30, 2011 03:23 AM #9
Melba Baquero
Melba Baquero, Ascent Home Loans - Temecula, CA

Another super informative post Rebekah!  Thanks for sharing your skills with those of us less make it seem almost (gasp) easy!

May 30, 2011 03:32 AM #10
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Rebekah ~ I have seen some videos on websites where it does look like they just threw a video up, it just seems so unprofessional to do something like that. I have not used video yet but I am well aware how important they are for ranking right up there on Google! Thank you for the great advice and rules on adding them to websites.

May 30, 2011 03:33 AM #11
Kim Boekholder Utah Real Estate
Results Real Estate 801.580.5624 - Draper, UT
Broker, Results Real Estate

Thank you Rebekah

I love making videos but really need to work on more content.  There are times I would rather vlog than blog.  Love your tips, thank you

May 30, 2011 03:39 AM #12
Cindy Logan
Mark 1 Real Estate Advisors - Huntington Beach, CA

Rebekah, as always, you do excellent blogs.  I can count on you to post up something worth re-blogging.

Thank you!

May 30, 2011 03:40 AM #13
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

Hi Rebekah -- Michele Miller found your post through another subscriber and I found it through Michele.  A small world.

I have 2 video cameras plus a great Webcam and numerous editing software programs and still not doing videos!  Bad, bad bad.  The issue being finding the time and learning the editing software while also trying to learn CSS for a redo of the Website.  But, I can't wait to dive into video as well.

Thanks for mentioning the telepromptor website.  That might help Robin overcome some stage fright in introducing herself on the Web, and me as well!

Thanks for sharing.

Sue of Robin and Sue

May 30, 2011 03:47 AM #14
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Thanks for finding me Michele and for sharing the information!  I'm glad your found it helpful!  Enjoy the rest of this long weekend!

Melba - LOL - that's music to my ears!  I want to make it as easy as possible so any barriers to just getting started are torn down!

Terrie - It can be painful to watch if it appears there was no effort put into the video.  However, I'd also say that it doesn't need to be perfect.  The most important thing is just doing it!

May 30, 2011 03:58 AM #15
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Kim - There's nothing wrong with making the majority of your blogs videos.  If you feel comfortable with it - you're well ahead of a lot of other bloggers!

Thank you Cindy - I really appreciate that!  And thank you soooo much for re-blogging!!!

Sue - Sounds like you have a lot on your plate!  An important key to video blogs is that you're having fun while making them.  If you're not having fun, your audience will notice.  Maybe you can find some fun topics for you and Robin that will help her relax and overcome that stage fright.  Everyone is afraid of the camera at first so ease her into it.

May 30, 2011 04:25 AM #16
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Great tips and advice Rebekah for anyone wondering if video is worth the effort.  I'm like David and use iMovie for editing and still am learning it as well...  Will check out your suggestions too!  Thanks for sharing!

May 31, 2011 02:38 AM #18
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Thank you for bringing that up David.  I haven't run into that but I'd rather learn from you than the hard way...that is never fun!  I'm ready to make the move from my pc to a mac.  Mac seems so much more web/video/design friendly.  I'm always searching for a program similiar to what Mac users have and typically there's nothing comparable.

Thank you Pamela! I'm more convinced every day that a Mac is the way to go.  Let me know how you like iMovie as you start to learn more about it.

May 31, 2011 03:39 AM #19
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