Hello again everyone! So, it's time for me to once again reach out to the AR community on a question that I have. I do several open houses in my area. I am pretty much the go-to guy in our office for that. I love doing them, because I've been an agent for less than a year, and it's a great opportunity to meet potential clients, as well as the chance to sell a home in the process.
I know the statistics (about 7% of open houses sell at the open house). The one I had yesterday was a beautiful home that had absolutely breathtaking views. Fingers crossed, I may have an offer coming in on it in a couple of days. What I need help and advice on, is how to pull the most possible people to an open house, and once they're there, how to actually get them as new clients.
I usually get about 10 people walking through the door, and that's on a good day. I know sign placement is key, as well as advertising. Since I am doing the open houses for properties that I have not actually listed, the places online to advertise those properties is scarce, at best. The other problem I seem to have, is that people approach the home as if they are on a car lot. I don't want to be pushy, because unfortunately, there are enough bad apple agents that put entirely too much pressure on someone who is "just looking". That just is not my style. I feel like I am there to be personable and answer any questions that they may have about the house, which seems to work once open house attendies realize that I am not there for just a quick commision.
The other problem I run into is that many of the people coming to an open house have an agent they are working with, or at least say they do. They are also hesitant to give much iformation on a sign-in sheet, because they are worried about being called or e-mailed and constantly being harassed.
So...I could use any advice that the experts can give on this one. As I said before, I love doing the open houses because I love meeting the people. I just want to translate that into clients, so I can continue to afford to be an agent.
All advice will be greatly appreciated, and thank you in advance!!
Have a great day!