My newest website is the result of a great template from Home Inspector Pro and bit by bit over time learning by trial and error.
Attending Active Rain camp ,reading articles on the internet,listening to HIP's Dominic and using tools such as SEO Book or others that help you determine rank such as Mike Marketing Tools which is needed as the browsers do not give you an accurate account of where your sites actually sit since they base results on your past searches even when you log out.
My point being that I have multiple sites now and as time passes they get better (I hope at least).
Here is my newest site at www.chicagolandhomeinspector.com which I am proud of as the first site where I made an effort to follow expert advice as closely as I could.
I even added my own video on You Tube which they say is good for helping in ranking.
I have two of my oldest sites sitting well with www.chicagolandhomeinspection.com ranked #2 under its key terms and www.chicagopropertyinspection.com my flagship site doing well also and featured on Google places however they have an older look and are showing their ages.
Below gives you an idea of what I mean.
The spacing is terrible and the blogs are old so why do I not change it?
Can anyone guess and can you give me advice on what you would do ?
I will save time and tell you right now that I leave them alone because any changes I make might drop them down in rank and actually hurt business,so what would you do if in my shoes?
Any help or ideas are appreciated.