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You Can't Buy This Kind of Publicity

By
Real Estate Broker/Owner with Franklin Homes Realty LLC

You Can't Buy This Kind of Publicity

Yesterday, I was at a high school graduation party. Someone brought up the subject of movies. Since we'd just seen the movie Secretariat. I suggested this movie as a must see.

One of the women, mentioned she had not seen the movie Partybut had read the book and it was an excellent read. Then my husband remarks that I write a real estate blog and had just written a featured post inspired by the movie, Is Your Business Built for Speed or Endurance?

Everyone was very interested in the subject of blogging and wondered how I tie that into real estate. I explained that I blog about a variety of things, including neighborhoods, listings, local businesses and even personal things.

One man says, "So, if I'm looking to sell my house, should I use someone who is blogging?" My response, "Absolutely! You don't just want someone who is going to list your property in the MLS, put a sign in the yard and walk away. I actively blog about neighborhoods and listings to better be found on the internet. And since, 89% of buyers start their search on the internet, these neighborhoods and listings are seen by a greater number of buyers."

Then he says, "Hey, do you mind sending me a link to your blog?"

Do I mind? The result, several people gave me their email address so I could send a link to my blog. Then I said, "Hey, if you like what you see, pass it on to your friends." Now, I have several new email addresses to add to my database.

You Can't Buy This Kind of Publicity

Posted by
Tammie White, Managing Broker/Owner
CLHMS, CRS, GRI, SFR
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
GET REAL. GET LOCAL.
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.

Comments(19)

Patrick White
Home Driven Realty, Inc - Baldwin, NY
Driven to bring New Yorkers home

Good Evening Tammie

Thanks for the post. Have a great day

May 30, 2011 02:37 PM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Wow...that's fantastic. Loved the post also....now you have to write really good stuff, I'm assuming that's not going to be a problem for you. :)

May 30, 2011 02:38 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Very nice mini-marketing session! Way to go Tammie!

May 30, 2011 02:39 PM
Karen Seeman
Exit on the Hudson Realty - Tenafly, NJ
CDPE, (201) 247-0556, bergencountyhomes4sale.c

Way to go Tammie!  I hope somebody brings up blogging at my next get-together!

May 30, 2011 02:40 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Patrick - Thanks for stopping by.

Karen - I hope not.

Wanda - It wasn't intentional but it sure was fun!!

Karen - Just work it into the conversation.

May 30, 2011 02:43 PM
Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Tammie, that is wonderful news! Blogging is a must-have tool in the marketing toolbox!!

May 30, 2011 02:43 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Sonja - Obviously, I agree.

May 30, 2011 02:58 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tammy - this is a clever way to make people know you. Not pushing them, not selling them, but making them interested.

May 30, 2011 02:59 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

I think that is absolutely awesome!  Way to go!    I get listings because I blog, so why not talk about it?

May 30, 2011 03:06 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Tammie - Why not make this a public post, instead of Memebers Only?   Let everyone enjoy - the folks at the party would be thrilled to see themselves mentioned!

May 30, 2011 03:07 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Jon - I agree. We were talking about something totally unrelated to real estate. That's why it was so awesome.

Dagny - I was afraid it would seem like bragging.

May 30, 2011 03:45 PM
Yolanda Hoversten
Self Employed - O'Fallon, IL
Referrals for O’Fallon, IL & the Metro East

Hi, Tammie.  Very impressive result from innocent conversation.  Way to go!

May 31, 2011 12:55 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh, that is so great.  I love it when things like that happen.

May 31, 2011 02:26 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Yolanda - It was fun.

Debbie - It's the best way to talk about our business.

May 31, 2011 03:05 PM
Michele Myers
Prudential Homesale Services Group - Harrisburg, PA
Harrisburg/Hershey Realtor

This confirms everything that I have heard about blogging.  Thanks for sharing your story.

Jun 01, 2011 01:56 PM
Atlanta's Home Inspector, David Lelak IHI Home Inspections
IHI Home Inspections 404-788-2581 - Canton, GA
Experience the IHI Difference

I am so happy for you! Isn't it wonderful to help someone find a good movie or book? Then, almost magically become one of the most trusted people they will now go to for information on other needs or wants? Social Media is beyond words : ) Have a great weekend! ~ Jennifer the IHI Home Inspections Girl

Jun 03, 2011 05:52 AM
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Awesome! And I love that your adding these contacts to your database. What contact manager are you using Tammie?

 

Jun 06, 2011 05:20 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Michele - Thanks for stopping by.

Jennifer - It is.

Rich - I'm currently using a Realtysoft website and use their CRM.

 

Jun 06, 2011 09:10 AM
Richard Daskam
eXp Realty - Signal Hill, CA
Your Real Estate Consultant

Love it!  Sometimes I think I'm spending too much time posting ads on the Internet and not enough time blogging!

May 12, 2014 01:09 AM