The Road to Remarkable

Real Estate Agent with Fathom Realty West Sound WA State 52404

The Road to Remarkable in Real Estate 

In his book, "The Purple Cow" noted author and marketing guru Seth Godin talks a lot about being 'remarkable.'

"The essence of the Purple Cow," Seth states, "the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows, is that is would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible."How to be remarkable in real estate

He goes on to say, "The world is full of boring stuff - just plain ole' brown cows - which is why so few people pay attention. Remarkable marketing is the art of building things worth noticing right into your product or services. Not just slapping on the marketing function as a last-minute add-on, but also understanding from the outset that if you're offering itself isn't remarkable, then it's invisible."

The million dollar question is this - How do we become 'remarkable' in our real estate business? Certainly, there is a huge herd of perfectly competent brown cow realtor/brokers out there, and many who are undeniably excellent in their own right.

But how do we stand out from the masses? How do we make the leap from competent/excellent to 'remarkable?' How do we go from being invisible to being worthy of garnering attention?

The Road to Remarkable in Real Estate is both an unfortunate and a fortunate one. It's unfortunate in the sense that our industry is plagued by a high percentage of people who seem satisfied and complacent with being average, or what Seth calls being 'invisible.' We trudge along, falling in step with the collective traditions and habits of those around us, rarely questioning method or inviting innovation. Our attitudes and services are predictable and boring. We set the bar much too low and consumer expectations are even lower.

However, it's fortunate in that there is tremendous opportunity for a small minority of us to rise above the noise of average, to gain attention, become noticed, and be truly remarkable. Luckily, embarking upon this adventure only requires following a few foundational footsteps.

With that said, allow me to suggest 5 basic principles to begin your journey on the Road to Remarkable:

5 Steps to Becoming Remarkable in Real Estate

1.   Be Present - Amazingly, a large portion of our success and remarkability factor is achieved by simply 'showing up.' Reputations for remarkable grow out of a punctual presence. It's rather difficult to be noticed if you're not around! 

2.   Be Accessible - Let's face it, today's consumers/clients are very demanding. They've been spoiled by our instant microwave drive-thru culture. They become quickly fickle and impatient. If they can't get the information they want/need, they'll wander off and find it elsewhere. One of the biggest complaints I hear from people is that they can't get ahold of their agent!

3.   Be Responsive - Don't wait for your clients to call you, call them first. Be proactive! When they email you, email them back quickly, even if you don't have all the answers/information they want right then, show them you're alive and well, and ready & willing to serve them!

4.   Be Attentive - Realtors love to be the center of attention and blab! So it goes against our nature to listen. But we must be disciplined to listen intently and genuinely to our clients, to hear what they're really trying to tell us. Disconnect your ego and your penchant for the limelight, and listen!

5.   Be Valuable - each and every day, you need to evaluate and question what you are doing. What value can I add to what I'm already doing for my clients? How can I better justify the commission I am earning? What else can I do to earn their unwavering endorsement/recommendation?

Disclaimer: I know that I'm far from being the 'Purple Cow' I want to be and desperately need to be, especially in today's challenging market, but I am completely convinced that I have the potential to be so much more than what I've been!

I'll leave you with a few choice quotes from 'The Purple Cow.'

What would happen if you told the truth?

Ask, "Why not?" Almost everything you don't do has no good reason for it. Almost everything you don't do is the result of fear/inertial or a historical lack of someone asking, "Why not?"

Do you have a slogan or positioning statement or remarkable boast that's actually true? Is it consistent? Is it worth passing on?

Do you have the e-mails of the 20% of your customer base that loves what you do? If not, start getting them. If you do, what could you make or do for these customers that would be super-special?

Products/Services that are remarkable get talked about

Average is for Losers.

~     o     ~     o     ~     o     ~     o     ~     o     ~     o     ~


Rich Jacobson is a licensed real estate professional with Windermere Real Estate, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.comSoundBiteBlog, and Crabbing in the Hood, or e-mail:

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Paul P, I create pics that get you clicks
Green Home Photography - Chicagoland - Gilberts, IL

This is a great post Rich and the timing couldn't be better. I think in any economy "beeing remarkable" is what sets successful people apart from the rest. In any profession you're either the "person/company" that first comes to your client's mind or you're just an average service provider from lets say - "yellow book".

Seth has another great message in his book:

"Your ad's (and your products!) shouldn't cater to the masses. Your ad's (and products) should cater to the customers you'd choose if you could choose your customers."

To many of us try to cater to anybody end everybody without asking ourselves questions like:

how I want to position myself in this market?

who are my  clients?

how can my services become appealing to this specific group of clients?

how can I become their purple cow?

I think that being remarkable is a process of building a strong brand that is associated with YOUR NAME. Everything that you do should convey the message that you're the best choice for what your clients are looking for.

If the subject of the best Realtor in the area is ever dicussed among group of friends, coworkers, neigbours... (fill the blanks), YOUR name comes up... instantly :-). When you get there, you can take a deep breath and congratulate yourself. Now go back to work - being reamarkable is a constant process of reinventing yourself.

I like this sentence a lot:

"People don't care about what do you know until they know how much you care".

Earning people's trust and caring about them should be a good start to beeing reamarkable... at least in their eyes :-).


Jun 01, 2011 08:01 PM #26
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
I have not read this one yet so I enjoyed the cliff notes as a preview!
Jun 01, 2011 09:20 PM #27
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Rich,

I am a brown cow.

But - I have a purple dot under my shirt!



Jun 01, 2011 10:26 PM #28
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Reading  this book and "Crush It" and you got a new attitude in business. .. 

Jun 02, 2011 12:01 AM #29
eRealty Houston Real Estate
Buy, or Sell Homes in Corpus Christi - Corpus Christi, TX
It's amazing the simple items you mentioned. They seem so easy but I get so many complaints from clients about how bad their agent is because they don't follow those steps
Jun 02, 2011 02:18 AM #30
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Rich, your five steps sum it up nicely and not really that difficult to follow. Thanks for the tips.

Jun 02, 2011 02:19 AM #31
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ

Guess I'm the only one who remembered a childhood ditty:

I've never seen a purple cow.

I never hope to see one.

But I can tell you anyhow,

I'd rather see than be one.

Jun 02, 2011 02:23 AM #32
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

I am a huge purple cow fan.  I believe the industry needs to be remarkable, it is not!  the new Cows are coming, they are purple, they are determined and they are working with their ears, eyes and minds wide open!



Jun 02, 2011 04:14 AM #33
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

I'm a pink mongoose :)  Rich, if there's anyones blog I love to read it's yours. Full of motivation and insight to get me going. 

Jun 02, 2011 05:21 AM #34
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Sally:  Are you sure that isn't a Pink Flamingo? Thanks for linking this article to FB. You are the BOMB!

Jun 02, 2011 06:15 AM #35
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Glenn:  Our industry is definitely in need of some drastic changes regarding the level of our services. Go forth and be Purple!!!

Irene:  Thanks for that trip down memory lane!....

Michael:  Thank you! Have a remarkable day in real estate!


Jun 02, 2011 06:17 AM #36
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

These 5 steps to becoming purple are so true in any business!  Being accessible and responsive are key, as is just being there (especially as in, "be here now" - focus on whatever you are doing at the moment and try not to focus on the next 20 things you have to do at the same time - while multi-tasking is required today, we all do a better job if we actually pay attention to where we are/ what we're doing at any given moment). 

Thanks for the post!

Jun 02, 2011 06:18 AM #37
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Dear eHomes:  Do you have a first name? The start is easy, just doing the basics that most neglect to do. It's the steps after that that are the more difficult, where we have to think outside the box and get more creative....

Jun 02, 2011 06:19 AM #38
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Kathleen:  So true, especially when we're with clients and they're trying to share with us, and we're space out, thinking about some appointment we have later in the day, or whatever. We need to be 'in' the moment and give our clients our full focus!

Jun 02, 2011 06:21 AM #39
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Fernando:  Some of us desperately need a good attitude adjustment!!!

Phil:  Maybe you should go 'topless?'.....

Cheryl:  It's a great read, as are most of his books....The Tipping Point is another classic as well....and 'The Go-Giver'

Paul:  Some really excellent points. I think it starts with a passion and drive to genuinely serve others. If we strive first and foremost to represent our client's best interests to the utmost of our abilities, all else will follow....


Jun 02, 2011 06:27 AM #40
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

OK, then, color me purple. I will be checking this book out and reading it.  Thanks.

Jun 02, 2011 07:25 AM #41
Cliff Keith
Today Sotheby's International Realty - Redwood City, CA
Redwood City Real Estate

Wonderful post.  Color me purple too.

Jun 02, 2011 10:20 AM #42
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Rich this bit was my inspiration for the day and probably much longer. Purple suits me well, thanks for reminding me!

Marco Giancola-Fort Lauderdale FL

Jun 18, 2011 01:00 AM #44
Jimmy Phan
Phan real estate group in hickory

it is awesome..if you dont add value on yourself and dont work to improve value on yourself, who will need you...i learn this in a very hard way

Sep 28, 2011 03:50 AM #45
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Rich, I love this inspiring post.  I aspire to be as remarkable as I can be!

May 28, 2013 01:42 PM #46
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