SELLING YOUR HOME – HOW IMPORTANT IS HOME STAGING?

By
Real Estate Agent with Keller Williams NYC

 

Home StagingSpring is here and summer is approaching quickly.  Time to make those showings gleam and nothing does that better than a few smart home staging strategies.

I’ve noticed there are some impressive home stagers here on Active Rain.  Obviously these experts know the importance of first impressions!  

 

When you view a condo or home for sale, what’s your first impression? What things do you notice first? Is it clean? What color are the walls? Can I picture myself living here?

 

Most of us determine very quickly whether something’s right or wrong for us. Buying a home can be a stressful process and a very emotional one as well. If you’ve got your property for sale, you’d better be sure you’re marketing that property to a large pool of potential buyers. 

 

I’ve advised clients on how to show their condo, co-op or home in its best light. Keller Williams Realty has a library of guides, one of them is specifically geared toward Seller Staging Strategies

 

Popular real estate programs shown on HGTV emphasize the importance of staging a home. Whether you stage on your own or hire a professional home staging consultant, how your home is presented can mean the difference between selling or not selling and can impact the sales price substantially.

 

Think of it as a dressing up a blank canvas and adding elements that appeal to the masses--that usually means clean, light and classic design.

 

Below are a few basic tips I’ve picked up:

  • Clean at all times. Whether you clean your own home or have domestic help, make sure your property is spick and span CLEAN at all times. Countertops, mirrors and floors should be gleaming and when a prospective buyer is greeted with a fresh-smelling and immaculate space, they’ll remember it.
  • Clear away the clutter. People want to visualize themselves in a space. Organize your closets. Pack away family portraits. Tuck extra kitchen gadgets in cabinets or storage, put away personal items that you may normally leave on counters in bathrooms or bedrooms. If you have a pet, remove all traces of the pet when you show your home. Not everyone is a pet lover and those who aren’t may view a property that’s housed a pet as a negative. Make arrangements for your pet to be elsewhere when your broker brings in buyers.

You may also need to store furniture in order to open up a room. Update anything that could be viewed as dated. Investing a few thousand dollars to update wallpaper, walls, 

carpeting and floors could pay off exponentially!

  • Color--keep it neutral. Some people like bright colors, others prefer darker tones, but almost everyone loves light. A way to introduce that is to have your walls white, cream or of a very neutral palette. You may love your tangerine bathroom, but not everyone will.
  • Keep fresh flowers in rooms. Nothing beautifies a home more and brings in a aura of “freshness” like organic elements such as flowers and plants. If it’s a beautiful day, by all means, open up the windows.

Some interior designers and home stagers implement the use of Feng Shui based on the ancient Chinese philosophy of placing items within a space and arranging that space in a harmonious way. The “rules” can seem complicated and daunting, but a simple definition of the practice is to create a harmonious environment in order to enhance your life.

 

There’s numerous books on art of Feng Shui, but if you’ve ever read anything about the subject, the underlying philosophy is very similar to the common sense rules of creating a home that feels good when you walk into it. Haven’t we all sensed that when we view properties? If a space feels cramped or dark, its a negative. If it’s bright and inviting, the space seems to “flow;” each room complements the whole.

 

Do you have any tips to share that have worked for you? Please leave me a comment and share your tips and/or experience.

In our experience, a home isn’t a dream home because of its room dimensions. It’s about how you feel when you walk through the front door — the way you can instantly envision your life unfolding there.

 

 

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Rainmaker
1,133,649
Paula McDonald ~ GRI
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I think that proper staging makes a huge difference.  Even subtle things like you mentioned about the flowers does indeed make an impact.

May 31, 2011 12:59 AM #1
Rainer
118,516
Noah Levy
Coldwell Banker - Highland Park, IL
Coldwell Banker Highland Park IL

Very true - a staged home looks great but having it clean and clutter free is a priority!!!!

May 31, 2011 01:00 AM #2
Rainer
36,536
Ilan Bracha
Keller Williams NYC - Manhattan, NY
KW NYC/The Bracha Group, Manhattan

Paula--Flowers are great little "additions" to brighten up a room--thanks for the comment!

 

Noah, super clean and having it appear as if someone could move right in makes a huge difference!  Thanks!

May 31, 2011 01:09 AM #3
Rainmaker
437,885
Gina Tufano
Ask Gina & Company with Pearson Smith Realty - Sterling, VA
Ask Gina & Company, Northern Virginia Real Estate

Staging can sell a home in a day - we in Virginia use stagers frequently and of course, uncluttering a home is a must.

May 31, 2011 02:50 AM #4
Rainer
36,536
Ilan Bracha
Keller Williams NYC - Manhattan, NY
KW NYC/The Bracha Group, Manhattan

Gina, it's almost a must these days!  People want to envision themselves in a place and the right kind of staging can do exactly what you said--sell a home in a day!  Thanks for stopping by.

May 31, 2011 03:09 AM #5
Rainmaker
2,161,631
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Well done, Ilan!  It's always refreshing to read a "staging" post from a Realtor who really understands the value of the concept!  Very nice profile picture too!

May 31, 2011 10:31 AM #6
Rainer
36,536
Ilan Bracha
Keller Williams NYC - Manhattan, NY
KW NYC/The Bracha Group, Manhattan

Thanks so much, Sharon!

Jun 01, 2011 12:58 AM #7
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Rainer
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Ilan Bracha

KW NYC/The Bracha Group, Manhattan
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