I send out a monthly newsletter to all my tax clients and real estate clients by email. Every month I add another personalized article, rather than just choosing one from the list the newsletter company provides.
The way the newsletter arrives in my clients' email inbox is as a link. And that seems to be a bit of an issue. I have noticed that many of my clients don't click on the link. They feel overwhelmed with the flood of email they receive every day and just discard emails with links. The reason I know this is, because when I meet with my clients and mention my newsletter to them they give me a blank stare.
How do other agents get around this dilemma? Do you send out newsletter in print? Or do you use a newsletter company where the email shows the newsletter directly rather than showing a link to it?
Comments are greatly appreciated.
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