Hey all, Just a few tips you might want to consider applying to your online marketing efforts. If you’ve followed my posts and newsletter in the past, then you probably already know that tens of thousands, and in many cases, hundreds of thousands of searches are performed every single month in large metropolitan areas for mortgage loans, loan officers, and homes for sale. If you’re serious about generating more business online, here’s what you need to consider:
1 – Contact Info – Do they have to hunt you down? In the past year, I’ve personally reviewed over 800 loan officer websites. An interesting situation I ran into while reviewing these sites is most loan officers darn near hide their contact information! Don’t make your prospects work to find you! It’s not an easter egg hunt. Your main phone number should be placed on the home page above the site belt-line. (No scrolling down to find the site) This simple change can have a significant impact on the number of inbound calls you receive.
2 – Lead Capture – My website has 7 lead forms on it. Every major page on my site has a form, and a spelled out reason to fill it in. How about you? I often here: “Well I have a contact us page, that’s good enough.” No it is not. Don’t just take my word for it, go visit the DMA, Marketing Sherpa, Click Z and any of the other major marketing data resources to see that what I’m telling you is true. Just as in selling someone on doing a loan with you may take several phone calls and repeated asking for the business, the same applies to capturing leads from your site. The visitor must see multiple benefits, sometimes repeatedly before they’ll take action and give up their personal information. WHy make it more difficult by hiding your contact forms?
3 – Traffic – Do you know how many people have visitied your site this month? Do you know where these people came from? If the answer is no, then you’re not taking your online marketing serious enough. You need to be on the front page of Google, optimized for local keywords. The only way you’ll get a steady flow of qualified leads is if you get enough visitors to your site. More and more people are using the search engines to find local businesses, can they find yours? If you’re not on page #1 when they search for your ideal keywords (loan officers, mortgage broker, homes for sale etc. – Local region of course) then you’re missing out on a lot of business. No one wants that! (Other than your competition) So are you ready to get serious about your online marketing efforts? These three points of consideration are a great way to get started!
http://www.loanofficermarketinglab.com/marketingtraining
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