I like to play around with different widgets and recently stumbled on peel away ads...you may have seen them lurking in the corners of websites. They are a less annoying way of appealing to visitors.
I added one to my personal website, which is really just a sandbox to try things in, to see how they work and how easy they are to use. Check it out at http://www.kevinwarmath.com/. The idea is to drive traffic to my blog, which is on my main real estate website.
Reply back to this post and tell me what you think...is this appealing to you. If you want to try it yourself, goto http://www.easypeelads.com/ and buy and download. I can help with the install if you need it. The software is $37 and my humble opinion is that it would cost you 3x that or more to figure out how to do all this on your own...money well spent.
You DO NOT pay per click and you DO NOT pay a monthly fee. This is a technology (like pop ups or fly by ads) not a service. For instance, i'm just using it on my site to "highlight" and draw attention to another portion of my web presence. The cost to implement this functionality on your site is $37 for the code, which consists of a few files that you configure and put on your website. You couldn't develop this yourself, this professionally for a 10th of that cost.
Now I could implement the ads as a service and put messages behind the "peel" for other vendors and charge them for the clicks (or monthly) but that is not how i'm using it. I'm simply using it to highlight other pages on my site.
For real estate i see this as a way to highlight a blog, a special listing, free reports on your page, special promotions, etc. I would consider using peel ads with whatever lead capture you are using because I personally feel that the "peel away" ad is more likely to be clicked thru and a button that says "Free Reports".
I'd be interested in other opinions...
Are you still using this feature, I looked at your site and couldn't find a peal off ?
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