Why Relationships Matter...
Today, more people are connected online than ever before. Trillions of dollars are flowing to businesses and individuals through portals like TripAdvisor and Yelp which encourage people to share their recommendations. Just about everything we participate in or pay attention to is a ‘social experience’ in some capacity.
It’s very easy to become distracted and waste time online. In doing so, we miss out on the unique opportunity to be intentional in our interactions. This lack of focus obscures our ability to understand why we should or shouldn’t participate in conversation.
Today, more people are connected online than ever before. Trillions of dollars are flowing to businesses and individuals through portals like TripAdvisor and Yelp which encourage people to share their recommendations. Just about everything we participate in or pay attention to is a ‘social experience’ in some capacity.It’s very easy to become distracted and waste time online. In doing so, we miss out on the unique opportunity to be intentional in our interactions. This lack of focus obscures our ability to understand why we should or shouldn’t participate in conversation.
We fail to appreciate the fact that ultimately, just about everything that impacts us is based on some form of relationship and conversation is the process through which relationships develop.
Creating Conversations that Attract...
Conversations which attract motivated people to deepen their level of engagement have the power to transform just about anything, including world governments and systems which seemed intractable. Which begs the question...what kinds of conversations are you having online? Are you sharing information which others are responding to? Why are you choosing to engage and with whom? What is the purpose behind your interaction?
Last year, Jeff Turner of Zeek Interactive was a keynote speaker at the first ever Grand Rapids Association of REALTORS summit on Social Media. Members who attended gave the session rave reviews! He delivered a profoundly impacting message about the importance of aligning our efforts on social media with what we truly value.
The Next Level of Connectivity...
One particularly compelling moment was Jeff's comment about the fact, that when our engagements online are not congruent with who we are we, the cost we pay is HUGE because we will tend to attract the WRONG types of people and opportunities. This cost magnifies over time, draining not only time and energy but also real dollars. From a business perspective this is very significant!
According to some recent statistics, over 500 Million individuals spend over 700 Billion Minutes a month on Facebook. and the average user will click the ‘Like’ button 9X per month. (Facebook 2010, 2011) The ‘Like’ button has become the defacto way of recommending products and services online. Every major brand today is studying how to use this type of information to create products and services that attract followers. T
I am convinced that we are in the midst of a significant re-definition of our profession. The reality is that conversations about real estate are continally occurring in the everyday world in which real estate agents engage. We cannot afford to be absent or to misunderstand the implications of fostering robust personal and professional communities.
Today’s consumers are increasingly discerning about whom they choose to engage with. They are also building ‘walls’ to filter out the noise which is increasingly a deafening part of our communal experience. This represents a unique opportunity for individuals who are willing to extend their boundaries of tradition and participate in a new type of conversation...one which seeks to understand, listen and share with respect to create a mutually enriching experience.
Creating Conversations that Attract...
Conversations which attract motivated people to deepen their level of engagement have the power to transform just about anything, including world governments and systems which seemed intractable. Which begs the question...what kinds of conversations are you having online? Are you sharing information which others are responding to? Why are you choosing to engage and with whom? What is the purpose behind your interaction?
Last year, Jeff Turner of Zeek Interactive was a keynote speaker at the first ever Grand Rapids Association of REALTORS summit on Social Media. Members who attended gave the session rave reviews! He delivered a profoundly impacting message about the importance of aligning our efforts on social media with what we truly value.
The Next Level of Connectivity...
One particularly compelling moment was Jeff's comment about the fact, that when our engagements online are not congruent with who we are we, the cost we pay is HUGE because we will tend to attract the WRONG types of people and opportunities. This cost magnifies over time, draining not only time and energy but also real dollars. From a business perspective this is very significant!
According to some recent statistics, over 500 Million individuals spend over 700 Billion Minutes a month on Facebook. and the average user will click the ‘Like’ button 9X per month. (Facebook 2010, 2011) The ‘Like’ button has become the defacto way of recommending products and services online. Every major brand today is studying how to use this type of information to create products and services that attract followers. T
I am convinced that we are in the midst of a significant re-definition of our profession. The reality is that conversations about real estate are continally occurring in the everyday world in which real estate agents engage. We cannot afford to be absent or to misunderstand the implications of fostering robust personal and professional communities.
Today’s consumers are increasingly discerning about whom they choose to engage with. They are also building ‘walls’ to filter out the noise which is increasingly a deafening part of our communal experience. This represents a unique opportunity for individuals who are willing to extend their boundaries of tradition and participate in a new type of conversation...one which seeks to understand, listen and share with respect to create a mutually enriching experience.
Expanding Your Horizons...
Are you ready to expand your horizons? Make sure you register for the the June 22nd Social Media for Social Good Summit with Jeff Turner & Racquel Turner soon! Time: 10:00 a.m. - 11:30 a.m. This promises to be one of the most insightful seminars on this topic! This summit is also open to non-GRAR members and registration information can be accessed through the Knowledge Services page or by contacting the Association at 616-940-8200 - Andrea Holwerda or Sarah Williams.
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