It's safe to say that pretty much everybody in this business strives to get better. How you go about doing that is going to make all the difference in the results you'll ultimately see. Here's why...
Assessing Your Strengths and Weaknesses
The first step on the path to improvement is to become objectively clear about your current strengths and weaknesses. This comes about by asking the right questions, typically through what is known as an "assessment". There are currently a huge array of assessments used throughout business. You may be familiar with and in fact have used the DISC profile which is a highly effective personality assessment used to help people communicate and work more effectively together.
An effective business assessment, however, is one that asks you questions about your current business that you may never have considered before. The value of this is that it causes you to think about your business in different ways and become open to possibilities you didn't know were available. It is in this spirit that I created the free Confidential Business Assessment (CBA) specifically for real estate sales professionals who want to have a business that serves them rather than just a job selling real estate. Here are the five areas that it specifically assesses:
- Your Experience - including what kinds of business you do, where it comes from and your strengths and weaknesses;
- Your Business Strategy - including specializations (if any), ways you promote your business, written business plan (if any) and your "Exit Strategy" for when you retire;
- Your Goals & Aspirations - covers both financial and lifestyle goals and reasons you feel held back from reaching them;
- Your Business Operations - including how you currently get things done and how your current operational approach may be holding you back;
- Your Personality Profile - including your current DISC profile (if you had one done) and other factors that may impact your ability to achieve long-term business success.
Busyness Is Not the Same As Business
Sometimes sales professionals don't want to assess their current situation, rationalizing that they are already so "busy". The irony here is that this "busyness" is actually holding them back from having a viable business. A true business is one that serves you 24/7 whether or not you are in the office or on vacation. In case you hadn't noticed they are not particularly easy to create (just ask the 3% of the industry who have successfully done so). However, this possibility is available to anyone who is willing (and courageous enough) to objectively assess their current situation.
You have to know where you are now before you can plot a path to where you want to go. If you would like to confidentially assess your own business, just CLICK HERE. It's free, takes only 5 minutes and the process of just completing it could change your entire career.
Michael J. Russer (aka Mr. Internet®)
CEO, RUSSER Communications
www.Facebook.com/OnlineDominance
www.OnlineDominance.com 
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