If your home is not prepared and presented in a way that appeals to the target market, your costs may be thousands of dollars.
The most critical time frame for selling a property is the first 30 days on the market. During this time, marketing of the home is in high gear. Advertisements are placed, open houses are held, brokers and agents tour, neighbors start talking, and interest is generated. Real estate history has proved the longer a house sits, the less it will sell for. Your house needs to be priced right and look better than its competition in order to sell quickly and for maximum profit.
Price reductions are costly and often taken when no offers are generated within 2-3 months of listing. Carrying costs include mortgage, insurance, taxes, utilities and maintenance. If you have already purchased another home, these costs can become burdensome.
The investment in staging will usually bring the return of a higher selling price and/or quicker sale. Costs range from a few hundred dollars for a consultation to a few thousand dollars for furniture and accessory rentals. A professional stager can manage your project from start to finish or give you detailed recommendations in order for you to complete the work. Your budget drives the process. Staging is affordable when you consider the alternatives of price reductions and carrying costs.
Invest in staging before listing your property--you can't afford NOT to!
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