I am going to share a secret with you. A secret so powerful and fun you will be searching for new buyers just so you can close on a home and implement this marketing tool! Read on to find out how marketing to your clients can be fun, effortless and not at all awkward!
We have all been there... Closing Day. Closing Day is a Happy Day. Everyone is smiling, laughing and signing their life away. You have probably presented your clients with a closing gift, exchanged a hug or a handshake and thanked each other again for the business. But what happens after the closing date?
Lately I have been reflecting on the past and how I used to take care of my clients. When I say the past, I mean back in 2001 when the market was not as crazy. I had the time....correction, I made the time to be creative with my clients. My point is, we should all be using this down market as a way to get back to the basics. For me personally, the explosion of the real estate market took away my personal touch I provided clients that I enjoyed so much. I always take care of my clients, but the personal touch is what sets me apart from others. So, think of this real estate market as another chance to set yourself apart from the competition and shine in your clients eyes. You have nothing to lose and market share to gain!
Here's the secret. Rather than presenting my closing gift at the closing, I did something completely outside the box. I teamed up with the Buyer's Agent and we planned a Housewarming Party for the buyers. You can present the idea by handing the couple a printed "You're Invited To A Housewarming Party" Invitation and leave the date blank. Make sure to note the party is hosted by the Realtor and Lender. From here you can choose a date and request an email list of the friends and family the couple would like to invite to the party. Make sure to invite the neighbors! This is a great way for the couple to break the ice and meet their new neighbors. Go ahead and be creative .... Plan the menu, add fresh cut flowers, candles, desserts etc... it doesn't need to be expensive. Above all, make sure it is casual so everyone is approachable. The key is to allow your clients to show off that great house to their friends and family AND meet their new neighbors.
Now did any of that feel awkward or do you think you would have fun with it? Believe it or not, you just picked up potential new buyer/seller business from the friends, family and neighbors! Not only did you capture their contact information for the future, but you have created a lasting impression to a large group of people.
As my profile states, "I prefer to do business the old-fashioned way...face-to-face." This gift to my clients allows me to do just that!
If you are a Realtor located in Wisconsin or Illinois, contact me to discuss how we can work together on our next housewarming party! I also team up with the realtor after the party with an easy approach to keeping in contact with our client for the next 3 years effortlessly! Let's meet for coffee to discuss!
Go on and SHINE !
Lora
P.S. It's only fair....since I shared my secret I would LOVE to hear success stories from Agents that use it!
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