How To Sell a DATED Home With Multiple Offers After 196 DOM- Staging Secret Revealed!

By
Home Stager with Cincinnati Home Stager

Here in Cincinnati, more and more homeowners and agents are staging and of course that means that myself and team at Stage A Star have been staying very busy. I'm going to dive right in and start with this property that we staged back in September 2010.  I wanted to feature this awhile back but never had the chance to fully finish the blog entry.

This home was on the market for 8 months and after it was staged received 3 offers!! AND it was somewhat dated.   While we always recommend doing some minor updates to help sell a house, sometimes this just isn't an option.  This example I'm going to share with you is a somewhat dated property with great bones and location that was staged only. 

Here goes:

January 2010...a house in the suburbs of Cincinnati called Green Twp. is listed. The homeowners are hopeful for a quick sale. After all, they've already moved out and the house has been freshly painted and is spic and span. It's been a great house for many years for the homeowners and they are confident someone else will think so too!

 

196 Days Later- September 2010:

Our homeowners are pretty frustrated. The feedback they keep hearing is the house is DATED esp. the original 1950's bathrooms (those buyers don't find that charming?...) and the cork floor in the kitchen. They're tired of the negative feedback and no offers. Maybe its time to look into "staging" and see if that can finally do the trick?

 

Meet The Stager:

I met with the homeowners at their vacant property and right away noticed it was a very attractive ranch on a quiet cul de sac street lined by big, beautiful trees. Who wouldn't want to live here? Inside, the home had great hardwood floors and a really interesting fireplace.

The not so nice features potential buyers were calling "dated" were the kitchen and bathrooms.

The surprise feature of the house was the basement. A nice sized finished room was hidden away with an awesome bar and even a beer keg built right in!

My overall impression? A really great house that was not showing well at all. Being vacant, the "dated" parts were sticking out like a sore thumb and buyers were unable to see past this. They weren't able to see the "good" selling features that this home had to offer.

 

The Staging Secret Revealed:

Staging these spaces would help show potential buyers that you can take something dated and still make it look great and very workable. The homeowner most likely will update the kitchen and bathrooms down the road but it's so important to show them how they can make the space work NOW.  We also wanted to showcase the great layout of the home and define how each room could work for their lifestyle.

Success!

Guess what? Not only did this home sell within weeks of staging, the homeowners had THREE offers in 2 days! How about that! They also ended up selling it for 99.3 % of the list price!**

 

Here's what our happy sellers had to say:

Teresa:
It was a pleasure meeting you. Our home at 5572 Edger Drive had been on the market since the first of the year 2010. When you entered the home you immediately understood that it did not show well without furniture. I remember you saying that you wanted to show off the good things and minimize the bad.You were instantly able to visualize and plan a way to show the house for the potential it had. The week after your photos were posted, we had two offers one day and another potential buyer the next. We have sold our house because of your incredible talent and ability to project the home’s assets. You and your crew are to be commended for your skill and professionalism, and we are extremely happy with the results. We would certainly recommend your services.

Kathy & John- Green Twp./Cincinnati, OH.

 

 

Here's some of the Before/After photos. Staging really did have a big impact on the presentation which led to an unbelievable 3 offers after being on the market for 8 months.

 
 

 

 

 

No More Stress and Frustration....

I hope sharing this success story inspired and gave you hope that your property can sell too! I'd love to talk with you about your particular property and let's see if staging can't help you too.

All My Best,

 

Cincinnati Home Staging Services

Posted by

Teresa Meyer is the Owner and Lead Staging Designer at Stage a Star, Cincinnati's Premiere Real Estate Staging company located in Cincinnati, Ohio. Teresa is an Accredited Staging Professional and recently awarded 2011 Midwest Stager Of The Year.  She is a member of RESA, Real Estate Staging Association, RESA Instructor and currently is the State of Ohio RESA President.   Teresa can be reached at 513-379-5488 or by email: teresameyer@fuse.net to answer your questions about the staging process and looks forward to assisting you in preparing and staging your house for the Cincinnati real estate market.

     

Stage A Star provides home staging services to Hamilton county Ohio, Butler county Ohio, Warren County, Ohio, Clermont county Ohio, West Chester, OH., Liberty Twp, OH., Mason, OH., Fairfield Twp., OH., Monroe, OH., Hyde Park, OH., Loveland, OH., Maineville, OH., Morrow, OH., Deer Park, OH., Indian Hill, OH., and surrounding Cincinnati and Northern Kentucky areas.

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Melissa Marro 06/22/2011 01:56 PM
Topic:
Home Selling
Location:
Ohio Hamilton County Green Township
Groups:
Realtors®
Stage It Forward...
Investors
Staging "Before" & "After" Pictures
Our Success Stories
Tags:
staging secrets
stage a star
teresa meyer
home staging cincinnati stage a star home stager cincinnati cincinnati real estate market

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Rainmaker
3,830,469
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Beautiful post Teresa. Congrats.

Jun 20, 2011 02:53 AM #1
Rainmaker
1,127,491
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

So many sellers won't take this important step because they think it's expensive.  But it's not cheap having your house on the market for 8 months either.  Your sellers found out that it's not that expensive to stage, and they probably got the money back selling for more than they would have without staging.  Great job!

Jun 20, 2011 03:27 AM #2
Rainmaker
360,325
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Very nice Teresa.  Most often this type of house is what's for sale in my market and it is tricky to accomplish what you have done.  Love the table in the kitchen. 

Jun 20, 2011 03:32 AM #3
Rainmaker
133,438
Teresa Meyer
Cincinnati Home Stager - Cincinnati, OH
Home Staging Cincinnati-OH.

Thanks for stopping by ladies :-)   I wish everyone seeing these photos could walk through the house as it was amazing how much different it looked and felt.   That kitchen table worked so well in that space- the buyers wanted to purchase many of the pieces of furniture too.

Jun 20, 2011 04:23 AM #4
Rainmaker
3,650,762
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Teresa --- well, this is certainly a nice success story.  Congrats to you and the sellers as well.

Jun 20, 2011 05:27 AM #5
Rainmaker
1,056,379
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Teresa...Well Done! I featured you in our New group "Our Success Stories"

Jun 20, 2011 06:06 AM #6
Rainmaker
342,759
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

What a great way to modernize those kitchen shelves by using matching containers!  Congrats, Teresa!

Jun 20, 2011 06:20 AM #7
Rainer
240,238
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Teresa--very nice staging.  The fireplace is now a feature in the living room instead of hiding in the corner and the kitchen is much more appealing.  Nice to have such happy clients, too. 

Jun 20, 2011 11:31 PM #8
Rainer
202,730
Alicia Barrington
THE ORIGINAL HOUSTON HOME STAGING - Katy, TX
Houston Home Staging Presents Alicia Barrington

Congrats on a great job!   Here in Houston, we have a lot of homes just like your featured listing!  Turning these ugly ducklings into the swans that they were meant to be, is a challenge, but it's always rewarding (and good for the portfolio/resume)!

Happy Staging Y'all!

Jun 21, 2011 12:09 PM #9
Rainer
342,727
Anthea Click
Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!

Teresa,

It is certainly no surprise this house sold so quickly after you came in and sprinkled your magic fairy dust! You always do such a great job. Your successes help legitimize staging with the real estate community. Congrats on another wonderful success story. 

Jun 22, 2011 10:24 AM #10
Rainmaker
492,160
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Great job (as usual) Teresa!  What a night/day difference.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Jun 22, 2011 01:00 PM #11
Rainmaker
444,306
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

nice job Theresa!  After your staging, you could easily see that while the bones may have been outdated that with updated furniture it still felt fresh and move in ready.  Congrats on the fantastic stats!

Jun 22, 2011 01:40 PM #12
Rainer
93,559
Lorraine Sayer
Monument, Black Forest, Falcon, Fountain homes - Colorado Springs, CO
Realtor ABR,CDPE,GRI - Colorado Springs,CO RE/MAX

Well done!  What a difference and I love the before and after pics.  I'm keeping this one for my sellers.  I know that in this market staging is more important than ever to get the offer. 

Jun 22, 2011 02:05 PM #13
Rainer
233,181
Kim Gero
Verani Realty - Center Ossipee, NH
Associate Broker, REALTOR®

Teresa, what a nice job! The before and after pictures show quite a dramatic change. It's too bad more sellers in my area aren't on board with staging. 

Jun 23, 2011 12:32 AM #14
Rainmaker
133,438
Teresa Meyer
Cincinnati Home Stager - Cincinnati, OH
Home Staging Cincinnati-OH.

I am a firm believer that staging done with the right furnishings and placement can dramatically change the whole perception of what would be considered "really dated" in a space.  This also works sucessfully when you are challenged with a backyard issue (too small, highway, no privacy...) 

 A buyer that falls in love with the inside of the home once its staged and the layout/features highlighted can and do make compromises with things like datedness or a highway in their backyard. They love the interior so much that they say to themselves, "Okay, its a little dated but hey! I love the fact that the kitchen is so big!"    

Thanks so much for the encouragement and kind words!

Jun 23, 2011 02:48 AM #15
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Teresa - This is a prime example of the power of staging.  Now if only those silly home owners had phoned you 8 months earlier, when they first listed their home!  I bet everyone wants a pink bathroom now!  Fantastic staging job and results!

Jun 23, 2011 04:17 AM #16
Rainer
107,244
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Staging this lovely home certainly brought out its finer points/details. Even the pink tile bath! I find, that mixing "modern-contemporary" furniture, really clean lines, helps to "update" these "out-of-date" houses.  Your clients must be super satisfied with your work!

Jun 23, 2011 05:26 PM #17
Rainer
117,939
Kate Talarico
Kates Home Staging and Interior Design - Goshen, NY
RESA, Top Orange County Home Decorator & Stager

The Staging looks great!  What a difference.

Jun 24, 2011 06:23 AM #18
Rainmaker
255,765
Kristi DeFazio
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468

It looks great! I am a big believer in staging! Great before and after pics.

Jun 30, 2011 12:50 PM #19
Rainmaker
133,438
Teresa Meyer
Cincinnati Home Stager - Cincinnati, OH
Home Staging Cincinnati-OH.

Thx so much for stopping by and the encouraging and kind comments!  LOVE what I do!

Jul 04, 2011 01:06 PM #20
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Home Staging Cincinnati-OH.
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