“SEO Beware of the dark side” Very interesting article!
.... “there are ways of trying to improve your standing that are considered legitimate by the search engine companies like Google, but there are also methods that can get you into trouble” .... “Google (which receives 90% of the world's search engine traffic, according to StatCounter, and 65.4% of the U.S. market, according to comScore) does not appreciate being gamed -- and will retaliate.”
“Google....does not appreciate being gamed -- and will retaliate!” That’s worth repeating. I’m trying to learn more about SEO, in my quest to learn more about it. This article came up. Read the article for the whole story....
.....google retaliated against J.C.Penney..... “Penney was accused of taking part in a so-called link scheme, probably the most complicated black-hat SEO technique.”
“Black-hat SEO Technique” Hmm, wonder what that is?
"Our high [search engine result] rankings were pushed down," Darcie Brossart, Penney's vice president of communications” “Content schemes....The first search engines rated pages purely on their content, spawning keyword-stuffing schemes in which selected words were added to a page to suggest that it was about a popular topic. The added words were then hidden using various coding tricks, such as using white text on a white background or indenting the text so far that it wouldn't appear on the screen. A variant of this is called cloaking, where the search engine is shown one thing (usually text) and the user is shown something else (usually ads)....."Do any of these things, and you will probably get caught," Fox warns.
Please read the whole article, it’s very interesting.
Don’t try to game the system, you will get caught and your page rank will suffer! Interesting.