"SEO beware of the dark side"

Real Estate Broker/Owner with Independent Real Estate Broker DRE#00972295

SEO Beware of the dark side  Very interesting article


.... “there are ways of trying to improve your standing that are considered legitimate by the search engine companies like Google, but there are also methods that can get you into trouble” .... “Google (which receives 90% of the world's search engine traffic, according to StatCounter, and 65.4% of the U.S. market, according to comScore) does not appreciate being gamed -- and will retaliate.”  


“Google....does not appreciate being gamed -- and will retaliate!”  That’s worth repeating.  I’m trying to learn more about SEO,  in my quest to learn more about it.  This article came up.  Read the article for the whole story....


.....google retaliated against J.C.Penney.....  “Penney was accused of taking part in a so-called link scheme, probably the most complicated black-hat SEO technique.”


“Black-hat SEO Technique”  Hmm, wonder what that is?


"Our high [search engine result] rankings were pushed down," Darcie Brossart, Penney's vice president of communications”  “Content schemes....The first search engines rated pages purely on their content, spawning keyword-stuffing schemes in which selected words were added to a page to suggest that it was about a popular topic. The added words were then hidden using various coding tricks, such as using white text on a white background or indenting the text so far that it wouldn't appear on the screen.  A variant of this is called cloaking, where the search engine is shown one thing (usually text) and the user is shown something else (usually ads)....."Do any of these things, and you will probably get caught," Fox warns.


Please read the whole article, it’s very interesting.


Don’t try to game the system, you will get caught and your page rank will suffer!  Interesting.




Posted by

Aida Pinto (562) 884-6196
Los Angeles County
Real Estate Broker

The Real Estate Maven : https://www.facebook.com/aRealEstateMaven?ref=hl


Short Sale, Probate and standard real estate expert.


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Robert Vegas Bob Swetz
Las Vegas, NV

Hello Aida and some very interesting info on google, and I am glad I don't play games with them!

VB ;o)

Jun 03, 2011 01:58 AM #1
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Yes Aida, you have to know what Google wants AND what they Don't want. It can be a fine line to walk but the quality content always wins out. Great post! And thanks so much for your subscription! I really appreciate it!

Jun 03, 2011 09:41 AM #2
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

Thank you Robert and Tammy....I'm not new to blogging but I don't know who to get more SEO for my websites...but I'm learning.

Jun 03, 2011 10:39 AM #3
EC, JF, Double R and Zoey the Cool Cat
Russel Ray Photos - San Diego, CA

I wonder why Penney felt the need to game the system. Is Google really that powerful, even for the name retailers?

Jun 04, 2011 04:18 PM #4
Aida Pinto
Independent Real Estate Broker - Los Angeles, CA
Real Estate Broker (562) 884-6196

Hi Eric....thanks for your comment...I think it was the company that JC penny hired....I always get these calls offering me to help me with my SEO....but I never fall for it....I just need to  learn how it works and use it!

Jun 04, 2011 08:25 PM #5
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Aida Pinto

Real Estate Broker (562) 884-6196
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