We'd like to pick up on a topic that we spoke about on Wednesday regarding buyers and short sale transactions. The topic revolved around how to keep buyers interested in a short sale. It really comes down to the qualifying process. Find out if it is a property that your client has a legitimate chance of closing on.
As a listing agent, there are things you can do to prequalify yourself for the buyer's agent. You can set yourself apart so that buyers can distinguish between a reliable short sale agent and an unrealiable short sale agent.
We're taking great measures to make sure that they are presented like a traditional listing. Professional photos and a virtual tour are a great start.
Also, when a buyer finds you, you need to speak to the buyer's agent. You should let the buyer's agent know that you close short sales. Maybe even add a document for frequently asked questions. You should communicate that you know what you are doing before the buyer's agent ever has to ask. Show them that you have a system to follow.
Appeal To The Buyer!
Appeal To The Buyer's Agent!
In the meantime, help us out with our agent survey!
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