I am planning a marketing campaign for next year aimed at first time home buyers. I'm just not sure about the timing.
One side tells me to wait until March / April when the season really starts. However, knowing that most home buyers will select the first agent they call/meet I'd like to be that first agent. Therefore I'm tending towards starting my campaign earlier, mid January to be exact.
My thinking is that I'll be able to attract all those "new year's resolution" buyers, before they start looking at open houses and select an agent they meet at an open house. Is there a danger to starting that early in the home buying season? Could I be attracting all those buyers that have all these good intentions but run out of steam within a month?
What to do or not to do, that's the question ...
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