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Luxury Real Estate Marketing: The Luxury of Impeccable Communication

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

June 03, 2011 06:57 AM

The Communication Palace in Madrid, Spain

One of the most important aspects of marketing luxury real estate is to have impeccable communication skills, and to adopt a system that tracks all the loose ends that need to be followed up on. Since real estate transactions are usually an emotional journey, communication is the soothing balm that keeps everyone together and usually guarantees a happy ending for all parties concerned. Anxiety is minimized even when you have to communicate that there is "no news."

We have recently implemented a central on line communication system so that we can all have access to the same data, know what each party has accomplished, and also the status of the progress on all the projects we are working on. All parties have access to this system.

As we were explaining this system to one of our clients, we mentioned how we recently completed a web site in record time. Our client is adament about being on time, responding instantly and keeping his promises. He had a working web site in one month because he delivered what was needed, and we were able to match him to achieve that goal. We loved working with him.

It doesn't matter what form the communication takes, texting, email, face to face meeting, or phone. Impeccable communication engenders trust, peace of mind, and successful relationships. It certainly deserves a palace in its honor! (LOL)

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Brian Doubleday

Brian Doubleday - IML RealEstate - Orange County, CA Broker - Ladera Ranch, CA

Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo

Communication is definitely key. I am constatntly amazed how so many agents are tough or impossible to reach. Email has been a great source of communication, but it seems like a lot of agents use it as a "wall of cover" to hide behind...really complicates a transaction. I think your idea of a central on-line communication system is a good one.

Jun 03, 2011 08:39 AM

Kathy Schowe

California Lifestyle Realty - La Quinta, CA

La Quinta, California 760-333-8886

We have joined with Intero Real Estate recently-- and they have a transaction management system that allows all parties to have access to all the pertinent documents. It is a great way to keep everyone connected and up to speed on the entire transaction! Kathy

Jun 03, 2011 12:14 PM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Brian,

I understand what you are talking about. In the long run, it will all sort itself out. The point is the most successful people communicate really well, and it makes them very referrable. A

Jun 03, 2011 12:30 PM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Kathy,

I know what you are talking about. That is wonderful for you. By the way, you are great communicator, I love the way you confirmed our meeting when we visited you. Keep on keeping on. A

Jun 03, 2011 12:33 PM

Patricia Feager, MBA, CRS, GRI,MRP

DFW FINE PROPERTIES - Flower Mound, TX

Selling Homes Changing Lives

Communication is the key to success and it looks like you are at the cutting edge with technology. Everyone wants to stay connected and know what's going on. You have to stay in constant communication. I love that you said:

"Since real estate transactions are usually an emotional journey, communication is the soothing balm that keeps everyone together and usually guarantees a happy ending for all parties concerned. Anxiety is minimized even when you have to communicate that there are "no news."

Truer words can not be spoken. I'm suggesting this post, in the hopes that others will agree with me, and follow suit, because it is worthy of a feature. Your information is exactly what other people need to know. Running a business takes confidence, credibility, reliability and accountability. It seems as if you found the magic bullet for making your business run successfully.

Keep doing what you're doing - improving the way you do business because it's working!

By the way, that's a beautiful Palace in Madrid, Spain. When business is good, people can take vacations to luxurious places like that! I hope your vacation comes soon. You deserve it!

Patricia

Jun 03, 2011 08:45 PM

Toni Weidman

Sailwinds Realty - Trinity, FL

20+ Years Selling Homes in New Port Richey, FL

Communication is so important in Real Estate. And, clear, concise communication is what's needed. It's not good to obfuscate with lots of fluff. Even if it's bad news: "Their closing fell apart so now they can't close on your home" is better just said straight out!

Jun 04, 2011 02:44 AM

Sondra Meyer:

EXP Realty, LLC - Corpus Christi, TX

See It. Experience It. Live It.

I agree with Patricia's comments and also hit the suggest button.

Just think about all the communication that went into designing and building that palace.....

Jun 04, 2011 03:35 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Patricia,

Thanks for your insights and comments, we really appreciate that you take time to read the post and comment. I would love to go to Spain again, and in particular Barcelona. Thanks for the wishes, we are hoping to take off soon. A

Thanks for the suggest.

Jun 04, 2011 06:55 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Toni,

We had a reporting system for all our clients. We would report weekly on the activity, the phone calls we received, the showings and the comments we heard, both from other brokers and clients. There was always something to report, and in talking to our clients about what happened, we often got new ideas as to how to better market the property. A

Jun 04, 2011 06:57 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Sondra,

Thanks for the suggest, and I love your comment about all the communication that it took to build the palace, and they did not have the internet, heavy duty machinery, etc...excellent point. A

Jun 04, 2011 06:59 AM

Judi Boad

ACCURATE REALTY GROUP - Seattle, WA

Another winning post Alexandra~

This one needs to go to all team members. As others have already stated: Communication is key! in all relationships and business transactions.

I vote suggest too!

Jun 06, 2011 10:04 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Judi,

thank you so much, we appreciate the compliments. Thanks for the suggest vote. A