Real Estate Blogs & Real Estate Speculation Mash-up

I was just scanning around through some of my favorite blogs this morning. I came across a post about a mortgage broker in Denver (Blogs As SEO Tools). The post was pretty simple and straight forward. Having caught the blog bug, the author started more then 30 blogs on everything from mortgages and cars, to family and general interest. While most of them slipped to the way side, one that has maintained its online presence is his Denver Modern Property site. The author has an interest in modern homes and as a hobby he posts when he comes across one that strikes his fancy.

The author is quick to point out that he spent next to no time designing the blog. He does not actively promote the blog and has a total of 38 posts over a 22 month period. The posts come as he finds property, so there is no rhyme or reason to his post scheduling. Moreover, the blog cost nothing, and uses a free template. The point being here that the author bucked current convention when it came to blogging, simply running his blog as a point of interest for himself.

The outcome is, however, much different. Because of the niche content - Denver modern homes- it quickly rose to the top ten search results on Google. The author goes on to explain that he generates a fair amount of email traffic from people looking for information on modern homes in Denver. Obviously, Google, in need of quality content to fill that niche term jumped on the opportunity.

This is a perfect tie in with my post about putting up real estate pages to catch potential hot spots (A touch of the ol’ real estate speculation). The above example is a perfect look at how very little effort and a few good pages of content can secure top search spots for niche terms.

For real estate professionals this is a gold mine. While the search terms may not be massive, they are precisely targeted. In fact, you could not get more targeted. In the case study above, the author gets a couple hundred visitors a month. They are looking specifically for modern houses in Denver. You cant get more specific then that. By targeting similar niche search terms in your area you can capitalize on some very targeted traffic.

The idea here is that the more targeted your traffic, the more likely you are to find highly motivated buyers. They know what they want and they are looking in very specific places to find it. The obvious statement would be that by niche posting, you are filling a demand. Of course its not that simple. Ideally, you need to use your real estate awareness to start posting about areas or niche markets before they become big.

Without getting lost in the details, the whole point of this mash-up is to reiterate the power of quality content and the importance of capitalizing on small nice search terms. This can be done without much effort and the results are impressive.