Staging is Like a Cement Truck - Vancouver Home Staging
I was sitting in downtown traffic yesterday. It was a miserable day. The rain was pouring continual buckets, and I was stuck in 5 o'clock traffic and a construction site. I looked over, and there was the cheeriest cement truck (sorry, ready-mix truck) I'd ever seen. Several thoughts crossed my mind, as I sat there, waiting for the officious flag person to switch their hand sign from Stop to Slow...
First, I thought, wow, design is really all around us. We come across it when we least expect it. Someone had the creative idea of painting a giant strawberry on that ready-mix truck. I love the whimsical sense of humour and the fact that the designer really thought outside the box.
Second, I thought, gosh, this is just like home staging. We take a run-of-the-mill or ordinary house, dress it up, and make it look extraordinary, just like someone did to this truck. You have to admit, this concrete truck sure stands out among the competition. And, just like staging, this truck is memorable, just like the homes we stage.
Third, I thought, interesting. This is the only working concrete plant on Granville Island, a public market that grew from industrial land. Therefore, to fit into the neighbourhood, the concrete truck embraced the whole fresh market environment. That's what we do in home staging. If we're staging a downtown condo, we make sure it fits into the neighbourhood, with the look and feel of a downtown, young, urban condo.
Fourth, Pat Benatar's song came into my head, but instead of humming "Love is a battle field", I was humming "Staging is like a cement truck" (sorry, ready-mix truck takes too many beats).