Staging is Like a Cement Truck - Vancouver Home Staging

By
Home Stager with EXIT STAGE RIGHT

Staging is Like a Cement Truck - Vancouver Home Staging

Cement truck designI was sitting in downtown traffic yesterday.  It was a miserable day.  The rain was pouring continual buckets, and I was stuck in 5 o'clock traffic and a construction site.  I looked over, and there was the cheeriest cement truck (sorry, ready-mix truck) I'd ever seen.  Several thoughts crossed my mind, as I sat there, waiting for the officious flag person to switch their hand sign from Stop to Slow...

First, I thought, wow, design is really all around us.  We come across it when we least expect it.  Someone had the creative idea of painting a giant strawberry on that ready-mix truck.  I love the whimsical sense of humour and the fact that the designer really thought outside the box.

Second, I thought, gosh, this is just like home staging.  We take a run-of-the-mill or ordinary house, dress it up, and make it look extraordinary, just like someone did to this truck.  You have to admit, this concrete truck sure stands out among the competition.  And, just like staging, this truck is memorable, just like the homes we stage.

Third, I thought, interesting.  This is the only working concrete plant on Granville Island, a public market that grew from industrial land.  Therefore, to fit into the neighbourhood, the concrete truck embraced the whole fresh market environment.  That's what we do in home staging.  If we're staging a downtown condo, we make sure it fits into the neighbourhood, with the look and feel of a downtown, young, urban condo.  

Fourth, Pat Benatar's song came into my head, but instead of humming "Love is a battle field", I was humming "Staging is like a cement truck" (sorry, ready-mix truck takes too many beats). 

Comments (36)

Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

yes indeed they are!

Jun 04, 2011 12:16 PM
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Maybe I just lost my sense of humor...

Jun 04, 2011 04:08 PM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Karen - Wink!

Anna - Oh, no, you have a wicked sense of humour - that's why I love you, my Russian/Texan friend!

Jun 04, 2011 04:33 PM
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

Yum! Can we dip that in chocolate please? That is my latest indulgence...chocolate covered cement trucks.....yummy!

Clever marketing for sure!

Jun 05, 2011 01:32 AM
Alicia Barrington
THE ORIGINAL HOUSTON HOME STAGING - Katy, TX
Houston Home Staging Presents Alicia Barrington

Howdy.... down here it's pronounced Sea-mint (and throw in a couple of extra syllables while y'all are at it) <G>!  Have a peachy day! - Tom

Jun 05, 2011 04:25 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Hey Sally - we call them cement trucks here too!  Althoug, for some reason the "Beverly Hillbillies" pronunciation sticks with me:  "see-ment", as in the "cement pond" episodes...close to Tom's!

I've been thinking about how Staging is like RuPauls' Drag U...how to find your sexy...could be a blog post!

Jun 05, 2011 04:48 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Sally--whoever came up with that idea deserves two medals--taking something very industrial and usually pretty dirty and dressing it up. Oh, you're right, that is what we do. 

Jun 05, 2011 06:04 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Sally, I love marketing ideas like this. Out of the box  thinking grabs attention and creates whole new markets in which to take our work.

Jun 05, 2011 09:02 AM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Valerie - Only you could turn this into a sinfully delicious chocolate experience!

Tom - Sea-mint - of course it would be pronounced that in "Texan"!  Oh, yes, speaking of peachy, that cement barrel could be a peach, too!

Julie - Oh, I'm anxiously awaiting your post on how RuPaul's drag is like home staging - don't disappoint me, now...

Janet - I agree.  Talk about brilliant marketing.  And yes, that's what home stagers are all about as well.

Michelle - Me too.  I also love all the creative comments received here by home stagers across North America who "get it"!

Jun 05, 2011 09:46 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

I love that truck Sally. Now my brain is not as creative as yours so I wouldn't have gotten the relationship to staging but it is so true! Perfect!

Jun 05, 2011 04:01 PM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Shar - Say what?  You're one of the most creative brains I know!  I love that big, strawberry truck!

Jun 06, 2011 03:03 AM
David Stevens
Royal LePage Coast Capital Realty, Victoria BC Canada - Victoria, BC
Royal LePage Coast Capital Realty

Hi Sally - the big strawberry truck sure is a winner! Those colours look like they came out of Florida too!

Cheers.

Jun 06, 2011 04:28 AM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

David - Well, considering we are the "Florida of the North", that all makes sense!

Jun 06, 2011 04:31 AM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Sally thanks for capturing someone's creative side for us all to see. Very smart marketing!

Jun 09, 2011 03:26 PM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Hi Sally,

This is the greatest post!!!  I just love how creative you are...  and how you think outside the box.  This post got big smiles out of me...  and a good chuckle too!  This clever post should be featured...  I'm suggesting it!!!

Jun 09, 2011 03:50 PM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Al & Peggy - Wouldn't it be neat if instead of the Remax balloon, they decorated a ready-mix-truck with the Remax logo!  I think you should suggest that at your next meeting...  ;-)

Linda - Well, I have to say, I had a big chuckle when I first saw that cement truck!  So glad I was able to cause a giggle or two!  And thank you!

Jun 09, 2011 06:55 PM
Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager

Hi Sally,

I have a shout out about you on my latest post! I hope you have a great day!

Jun 09, 2011 11:59 PM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Linda - That's so sweet of you - ok, I'm sailing over there now...

Jun 10, 2011 03:04 AM
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

love that truck... but now you got that darn song stuck in my head!!

Jun 13, 2011 04:41 PM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Sheila - Hey, the song could have been "The Wheels on the Bus go Round and Round"...  repeat ad nauseam.

Jun 14, 2011 02:54 AM