Internet marketing for real estate agents can be a very powerful strategy or a very dangerous one. There are many things to learn about before jumping into the world of internet marketing for real estate.
Some of the most common questions asked by real estate agents about internet marketing include:
- How do realtors generate social media leads?
- How are real estate blogs supposed to make me money?
- Which kinds of ads sell real estate on Craigslist and other classified sites?
- How do you set up Google AdWords PPC for real estate?
Any internet marketing focused Realtor will likely tell you that the first key to success is having a system to track the effectiveness of each lead source. Choosing the right real estate marketing plan involves limiting your efforts to activities that generate the most buyer or seller leads at the lowest possible price. Internet marketing can bring incredible returns when approached methodically.
A second consideration is how you're going to learn these strategies. Since you probably found this article while searching on Google, you've seen the glut of information available on real estate internet marketing. Some agents get inspired by an article or conference and dive right into blogging, PPC, SEO, and other online marketing without a plan. They often burn through their budgets quickly and have nothing to show for it. Others hire outside consultants who offer to manage social media campaigns and online advertising, but end up paying more than those services are worth and don't understanding what drives their business.
The agent who commits to learn internet marketing for real estate is the one who makes the long term investment in their business. They understand how each of these amazing and inexpensive venues can be used to generate leads for their business. As success builds, they can pass responsibilities on to other team members based on their hands-on experience.
The Internet Marketing Specialist Designation (IMSD) is a program for just that purpose. It teaches Realtors proven systems to generate hundreds of leads a month, how to capture those leads, and how to close the online buyer and seller. These systems work all over the country, for agents from all companies. Check out the IMSD real estate designation to learn more about internet marketing for real estate.