Internet Marketing for Real Estate

Education & Training with Internet Marketing Specialist Designation

Internet marketing for real estate agents can be a very powerful strategy or a very dangerous one. There are many things to learn about before jumping into the world of internet marketing for real estate.

Some of the most common questions asked by real estate agents about internet marketing include:

 Any internet marketing focused Realtor will likely tell you that the first key to success is having a system to track the effectiveness of each lead source.  Choosing the right real estate marketing plan involves limiting your efforts to activities that generate the most buyer or seller leads at the lowest possible price.  Internet marketing can bring incredible returns when approached methodically.

A second consideration is how you're going to learn these strategies.  Since you probably found this article while searching on Google, you've seen the glut of information available on real estate internet marketing.  Some agents get inspired by an article or conference and dive right into blogging, PPC, SEO, and other online marketing without a plan.  They often burn through their budgets quickly and have nothing to show for it.  Others hire outside consultants who offer to manage social media campaigns and online advertising, but end up paying more than those services are worth and don't understanding what drives their business.

The agent who commits to learn internet marketing for real estate is the one who makes the long term investment in their business.  They understand how each of these amazing and inexpensive venues can be used to generate leads for their business.  As success builds, they can pass responsibilities on to other team members based on their hands-on experience.

The Internet Marketing Specialist Designation (IMSD) is a program for just that purpose. It teaches Realtors proven systems to generate hundreds of leads a month, how to capture those leads, and how to close the online buyer and seller. These systems work all over the country, for agents from all companies. Check out the IMSD real estate designation to learn more about internet marketing for real estate.


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Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

I agree that we need to commit to learning but I think too we need to expand our audience.  That is my focus right now.  I am meeting with a few other folks who are like-minded in various industries to share social networking contacts.  Wish me luck!

Jun 03, 2011 12:07 PM #1
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Actually, Active Rain is how I found this article and Active Rain is the best place on the planet to find out how to do internet marketing. I'm sure your course offers good information as well.


Jul 19, 2011 06:38 PM #2
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Yes, ActiveRain is fantastic!  We advocate very strongly for all of our students to sign up for RainMaker accounts for the SEO value. 

While IMSD overlaps on some of the blogging content, we focus on other sources of lead gen such as Craigslist, Facebook, Twitter, and pay per click, along with more advanced techniques for online lead capture and conversion. 

We're joining forces with ActiveRain for a webinar on August 2nd, "37 Ways Not to Suck at Real Estate."  Be sure to join the fun!


Jul 20, 2011 06:08 AM #3
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