Admin

3 New Ways Agents are Using Facebook for Real Estate

By
Education & Training with REIC™

As you're reading this you're going to discover 3 new ways agents are using Facebook to support their real estate business.

By embracing these strategies that less than 1% of agents know you'll be able to use Facebook as a critical support for your overall marketing.

1. They are using Facebook pages as their website or their “face to the world.” - Many agents are starting to save money by using their Facebook page as website because they can get rid of their monthly web fees. This is great for the agents who need to save money and are not getting results from their website. Plus, you'll be on the cutting edge of an easier-to-use technology.

(here is a page that can be used just like a website: www.facebook.com/lesliehoganrealestate)

2. They are using Facebook to drip on their database for free. - Once you get your database connected to your page, you can easily keep them informed about real estate in the communities they live in in as little as 10 minutes a-day.

Our advice is to never spend more than 15 minutes per day on Facebook. However, in that 15 minutes you can have a major impact (for free) that other marketing platforms simply don't offer (direct mail).

3. They are standing out from agents who are behind the times - Putting a simple 1-sheet in your listing presentation that shows the seller your social media strategy will get you results...agents tell me that it works!

Imagine being the only agent in your local market with a professional social media strategy. This would be like walking into a seller 60 years ago and telling them about your TV strategy. You will win the business if you are on the cutting edge!

To see many other ways agents are using Facebook to support their business request our free Continuing Education Presentation today.

Jarred Alexandrov

Real Estate Inner Circle

Comments(10)

Show All Comments Sort:
Bryan Robertson
Los Altos, CA

Great tips!  I like the idea of using a Facebook page as a replacement for the traditional website.

Jun 06, 2011 03:41 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

John: Thank you for the information.Best, G

Jun 06, 2011 03:43 AM
Jeff Craig
Hang Me Up Photos - Jamestown, NC
Greensboro Area Real Estate Photography

Good points, but I can't see using facebook as your web page replacement.  You just can't do all the things you can do with a dedicated website.

Jun 06, 2011 04:22 AM
Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS
ERA Key Realty~Worcester County Realty Group - Worcester, MA
'Helping You Make the Best Move"

John,

Your name came up today about your facebook business pages.

GOOD STUFF!

Thank you.

Jun 06, 2011 11:28 AM
Lisa Wetzel
RE/MAX Realty Affiliates - Carson City, NV
CDPE, SFR carsonvalleyland.com

Jarred and John ... What a wonderful post, Thanks for the great information and for the perfect idea!  I've been using my Facebook some but can see so much more potential.  I was on a call today with one of the top agents in the country ... she said they are using every opportunity to work their business into social media and having wonderful success!  Great Post!

Jun 06, 2011 01:32 PM
Jeanne M. Gavish
Jeanne Gavish, Keller Williams Realty Elite Partners - Spring Hill, FL
Keller Williams Realty Elite Partners - CIPS,GRI,S

What a great post.  Talk about innovative ideas. thanks

Jun 06, 2011 02:06 PM
Julian Hart
First National Realty, Inc. - Memphis, TN

Thanks John. Great tips!

Jun 08, 2011 10:39 AM
Ken Kelly
Benchmark Mortgage - Chesterfield, VA

Great post and tips - Thanks for sharing, looking forward to more great ideas.

Jun 13, 2011 06:59 AM
Karen Salmon
RE/MAX Complete Realty - Okotoks, AB
Okotoks Real Estate Agent

Good reminder about discussing social media as part of my listing presentation!

I think one should always have a  website separate from FB. There's something to be said about owning your own content.

Jun 22, 2011 01:49 AM
Dennis Kay II
RE/MAX Island Real Estate - International, IT

Thanks for the good tips, especially point #3 about using facebook to set us apart from other agents and companies. I live in Belize and for the most part real estate companies are way behind the times in using social media (myself included). I'm just now figuring out how to make it work for my business. I appreciate the help....

Jul 20, 2011 05:04 PM