Using the WolfNet IDX Quick Search Builder
This is a great feature anyone can use to drive more traffic to their IDX search. You want to get your web site visitors into the IDX search as quickly as possible to take advantage of all the lead capture tools there.
The vast majority of page views on a real estate web site are on the property search. Among WolfNet's complete web site clients, over 97% of web site page views are contained within the IDX search pages. Therefore, not only is it important to review and modify your lead capture settings as needed, it's also critical to provide intuitive calls to action on your home page to get your web site visitors to the IDX search in as few clicks as possible.
One effective way to direct your visitors to the property search is to present a Quick Search on your home page. WolfNet makes this easy with our Quick Search Builder utility in the IDX administration area. It's easy to use; just do the following:
1. Log in to your BackOffice at www.mlsfinder.com/admin and navigate to the Quick Search Builder on the left side.
2. Select the Search Options you want to feature on your home page. Options include fields such as MLS Number, Min/Max Price, Beds, Baths, Zip Code, City, Address and Property Type.
3. Click Generate Quick Search Code. The HTML code you need to feature a Quick Search on your web site will appear, as well as a functioning preview of the widget showcasing your selected search fields.
4. Copy this code and forward to your webmaster for inclusion into your home page. Some of the basic look and feel elements can also be modified, provided the JavaScript and form field names are not edited or changed.
For a visual demonstration of the Quick Search Builder, reference this video.
If you use iFrames to feature the search, you may need to modify your display settings for proper IDX branding, or add some additional code to call the frameset for the search results. We will feature how to accomplish this in a later post; please contact us if you would like help with this right away.
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