Banks Are Learning Fast What Customers Think Through Social Media

Reblogger D B
Real Estate Agent

Well this is a very interesting article I read here on Active Rain recently.  I thought I would use this handy re blog feature to post it into my blog, so others can also enjoy it as I did.  Thanks so much!

Original content by Katerina Gasset DRE# SL641317

Banks are learning fast what customers think through social media. Gone are the days when banks sent their tellers forms to fill out about what customers were saying. Gone are the days when banks would send out surveys to their customers to find out what products they liked and which ones they did not like. Florida short sale agents get results



If Banks were slow to jump on board the social media trend, the customers led the way right to Facebook and Twitter. Now when a customer is upset the banks know instantly. A lot of the banks now have employees that monitor the social media scene and are on the look out for the complaints as well as the compliments. 

This is a great way to reach those hard to reach banks when you are doing short sale negotiations. If you can not reach or you don't have contacts in the executive departments at the servicers you can tweet about it and get a much faster response. Also, if you need to reach the investors and the servicers won't get you access sometimes you don't even have to find them. They will find you. Just write a post about the situation and you may have your phone ring shortly with someone on the board of directors to see how they can help you solve the problem you are having. 

We wrote a post about Freddie Mac a couple of years ago and the public relations department called us within 24 hours or writing that post to help us come up with a solution. Freddie Mac was the investor on a short sale file we were negotiating for a seller. 

Suntrust bank has a social media manager who keeps on the look out but also engages with the consumers online. They are welcoming the conversation. Whether the tweet or facebook posting is positive or negative Suntrust responds. 

So when you get fed up with the negotiator on your file not responding in a timely manner or when you catch them in a lie or whatever the issue you are having, tweet it, facebook it. But don't share confidential information about your seller or the file or the property. 

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Don't wait until it is too late to call your Florida Short Sale agents-Nestor and Katerina Gasset at 561-753-0135.

When it comes time to list your home as a short sale- don't take our word for it, listen and read what our Florida Short sale sellers say about our services. 

Don't let time slip away. Take action today. Call your Wellington Short Sale Agents- Nestor Gasset and Katerina Gasset at 561-753-0135 to find out about your foreclosure options. 


*Seek competent legal counsel and tax advice for any real estate transaction. International Properties and Investments , Inc. is not associated with the government, and our service is not approved by the government or your lender. Even if you accept this offer and use our service, your lender may not agree to change your loan. If you stop paying your mortgage, you could lose your home and damage your credit. *  

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Copyright © 2011 By Katerina Gasset, All Rights Reserved. *Banks Are Learning Fast What Customers Think Through Social Media*






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Katerina Gasset
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Thank you so much for re-blogging my post Donald! I so appreciate it! Coach Katerina

Jun 06, 2011 11:37 AM #1
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